The research by Dr. Peerayuth Charoensukmongkol (a faculty of ICO NIDA) coauthored with Dr. Pronprom Suthatorn (a former PhD student of ICO NIDA) found that Mindfulness could help salesperson to increase optimism, resilience, and self-efficacy, thereby helping them to lower emotional exhaustion in their career.
Direct selling is a highly stressful job that generally causes emotional exhaustion to people in this career. The research by Dr. Peerayuth Charoensukmongkol (a faculty of ICO NIDA) coauthored with Dr. Pronprom Suthatorn (a former PhD student of ICO NIDA) found that Mindfulness could help salesperson to increase optimism, resilience, and self-efficacy, thereby helping them to lower emotional exhaustion in their career.
This research suggested that organizations should consider mindfulness training as an intervention that may allow their salespersons to avoid emotional exhaustion.
The article was published in International Journal of Services, Economics and Management (SCImago ranking journal)
