Dr. Yuanfeng Cai (Bonnie) earned her Bachelor’s degree in International Business Administration from Siam University, Thailand, followed by a Master’s degree in Entrepreneurship Management and a Ph.D. in Marketing Management from Mahidol University, Thailand. She later pursued postdoctoral research in Marketing at Xiamen University, China, and was a visiting researcher at the Chinese University of Hong Kong. With over a decade of experience in teaching and research, Dr. Cai has served as a reviewer for several prestigious international journals, including Information Systems Journal (SSCI), Asia Pacific Journal of Marketing and Logistics (SSCI), International Journal of Retail and Distribution Management (SSCI), and International Review of Retail, Distribution and Consumer Research. Her research primarily focuses on sustainable consumer behavior and the impact of technology on consumer behavior.

Office Hours

Wednesday: 8.30 am to 4.30 pm

Thursday: 9.00 am to 12.00 pm

Saturday–Sunday: By appointment yuanfeng.cai@nida.ac.th