Master of Management

Marketing Innovation and Entrepreneurship

PROGRAM STRUCTURE

Courses
Thesis
Independent Study
1. Remedial Courses
No Credit
No Credit
2. Core Courses
15 Credits
15 Credits
3. Major Courses
9 Credits
9 Credits
4. Elective Courses
-
9 Credits
5. Independent Study
-
3 Credits
6. Thesis
12 Credits
-
7. Comprehensive Examination
Examination
Examination
Total
36 Credits
36 Credits

COURSES AND SPECIALIZATIONS

Core courses aim to provide students with theoretical knowledge, concepts and tools to analyze and solve management problems. Students must enroll the minimum of 15 credits (5 courses) and can select from the following core courses:

  • MM6000 Management Theory and Practices 
  • MM6001 Human Capital and Organizational Management 
  • MM6002 Managerial Information Technology 
  • MM6003 Managerial Economics
  • MM6004 Research Methodology in Management

Remarks:   The availability of core courses is subject to ICO NIDA’s arrangement of the course schedule.

MAJOR COURSES : Marketing Innovation and Entrepreneurship

Major courses aim to provide students with theoretical knowledge, concepts and tools to diagnose and solve problems in their areas of interest. Both thesis and independent study plans require the selection of at least 9 credits (3 courses) from the following major courses.

  • MM7301 Visualizing Data 
  • MM7302 Business Innovation and Creativity 
  • MM7303 Customer Experience Management 
  • MM7101 International Business and Marketing Strategies 
  • MM7102 Business Strategy and Strategic Management 
  • MM7103 Cross-Cultural Negotiation and Communication 
  • MM7402 Human Resources and Organizational Development

CAREER PATH AND JOB OPPORTUNITIES

  • Foreign Service Officer/Diplomat
  • Advertising Sales Director
  • Public Relations Specialist
  • Corporate Communication Manager
  • Sales and Marketing Representative
  • Market Research Director
  • Market Analyst
  • Media Director

ELIGIBLE APPLICANTS

Applicants holding a bachelor’s degree in any field from a government or private institution in Thailand or abroad, or other educational qualifications approved by ICO NIDA are eligible to apply. No work experience is required.

APPLICANTS PROCESS

 

TOP