Call center agents usually experience stress because they need to meet growing customer expectations, unpredictable demands and workloads. These agents may be emotionally troubled because they must cope with challenging customers and at the same time deliver excellent customer service to uphold their organization’s standards. Given the harmful consequences of emotional exhaustion on

    Mr. Peetikarn Pattanawit, a Ph.D. candidate of ICO NIDA, recently published part of his dissertation in the “Management Research Review”, which is the journal ranked in the “SCImago Quartile 2” and the “Scopus Top 21 percentile”.      The key tenet of his research is about work motivation of real estate agents. Basically,

     Expatriates assigned by multinational enterprises (MNEs) to manage subsidiaries in foreign countries often play a critical role in determining the MNEs’ global performance. However, cultural differences between the expatriate’s home and host countries can make it difficult for them to work effectively with local employees. Therefore, expatriates must possess cross-cultural competence to increase

     Mr. Bastian Eine, a recent Ph.D. graduate of ICO NIDA from Germany, successfully published part of his dissertation in the “Asian Journal of Business Research”, which is ranked in the “SCImago Quartile 3” (Scopus).      His research examined the effect of perceived usefulness, perceived ease of use, trust in the sellers, and

Mr Juntao Zhang, ICO PhD student, recently published his work in Humanities and Social Sciences Letters. His research title is The influence of Chinese University students’ reinforcement sensitivity on cyber violence. His work is under supervision of Dr Zhongwu Li.

The rise of e-commerce has dramatically changed customer behavior. In the online service sector, a Consumer Review Survey 2020 showed that almost up to 90% of consumers read online referrals (interchangeable with electronic word-of-mouth and online reviews) for relevant information before making a purchase. In other words, when consumers are fairly active in searching for

The recent research of the faculty of ICO NIDA, Assoc. Prof. Dr. Vesarach Aumeboonsuke (coauthoring with Prof. Dr. Anetta Caplanova) shows that mindfulness and personalities of investors can affect their risk aversion. Their research analyses the survey data collected among 100 Thai individual investors. The results show that agreeable people tend to be significantly less

The recent research conducted by the faculty of ICO NIDA, Assoc. Prof. Dr. Peerayuth Charoensukmongkol (coauthoring with Dr. Jenette Villegas Puyod), provided interesting evidence about the management practice to prevent employees’ resistance to change during this COVID-19 crisis. Basically, resistance to change is a common phenomenon that happens among employees during the period of organizational

Ms. Liping Fu (Maria), a recent Ph.D. graduate of ICO NIDA, published the “second paper” from her dissertation. This paper is published in the “Asia-Pacific Social Science Review”, which is ranked in the “SCImago Quartile 2” and “Scopus top 22 percentile”. Her research applies the “Social identify theory” to explain the essential role of host

One particular impact that employees inevitably experience when they have to work from home (WFH) during the COVID-19 pandemic is the lack of “Work–Life Balance”. Basically, when people work at home, they tend to dedicate more time into working and simply lose track of time due to the lack of boundary between work and home.