Ms.Penpattra Tarsakoo, a recent Ph.D. graduate of ICO NIDA, successfully published part of her doctoral dissertation in the “Journal of Asia Business Studies”. This journal is a high-quality journal ranked in the “SCImago Quartile 1 (Best quartile)” in the area of Economics, Econometrics and Finance, with “H-index=11”.
Her paper is the first research that develops the scale to measure 5 dimensions of “Social media marketing capability”. Her analysis also shows that the dimensions of social media marketing capabilities determine business performance of the companies in different aspects.
Her research was under close supervision and guidance of her adviser, Assoc. Prof. Dr. Peerayuth Charoensukmongkol.
Tarsakoo, P., & Charoensukmongkol, P. (2019). Dimensions of Social Media Marketing Capabilities and Their Contribution to Business Performance of Firms in Thailand, Journal of Asia Business Studies.https://doi.org/10.1108/JABS-07-2018-0204