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Master of Management

Program Philosophy

     The Master of Management program of ICO NIDA was initiated in 2011 from the need to enhance the effectiveness of higher education and training. As higher education is one of the prominent factors in determining the country’s competitiveness. Thus, higher education and training can enhance the competitiveness of the country. Ten years from the program initiation many factors have changed including the changes in economic, social, and cultural changes. Nevertheless, the major management challenges for the 21st century can be grouped into three categories: market forces, issue of people, and leadership competencies.

     The first challenge is the market forces will continue to drive change in organizations at a macroeconomic level, and these forces will demand more from our organizations and our leaders. The market forces can be looked at as the cumulative effects of the behaviors and wants of those in the market either demanding or supplying a good or service. These forces include increasing globalization as well as the creation of increasingly massive multinational organizations through mergers and takeovers. Coming hand in hand with increases in scale and a global footprint are a greater diversity in the workforce and deeper requirements for specific technical expertise.

     The second challenge is the issue of people. These issues are traditionally housed under human resources away from the core business and are seen as nice to attend to, but not critical. With the advent of the 21st century, these people issues are increasingly establishing themselves at center stage. Less than half of the workforce in the industrial world will be holding conventional full-time jobs in organizations by the beginning of the 21st century: Every year more and more people will be self-employed, temporary or part-time. Talented human capital will be a prime ingredient of business success. Businesses will have to accommodate the shift of power from owners and senior management to knowledge workers, while at the same time professionals will become less concerned with the traditional concept of a career and more interested in what we might term self-fulfillment.

     The third challenge is leadership competencies. Strategic focus and vision, coupled with a practical sense of when to be flexible and adaptable, will be most critical for survival. An ability to manage multiple points of view simultaneously will differentiate the best managers: to keep the high-level goals in sight while managing and tracking day-to-day success; to understand equally the points of view and needs of the customer and of the organization; to be able to empathize with all stakeholders in order to develop people, foster productive change, and keep the spirit of the enterprise vital.

     The biggest challenges for organizational leaders of the next century are going to revolve around coming to understand fully how global business practices have evolved - based on advances in the use of technology as well as the ability to connect with others and to be contacted by others, almost anywhere and anytime. The truly successful managers and leaders of the next century will be characterized not by how they can access information, but by how they can access the most relevant information and differentiate it from the exponentially multiplying masses of non-relevant information. As the workforce continues to grow more diverse, those able to accept individual differences in the workplace and to look at them as a source of creative energy and productivity will have access to a larger and more talented workforce. Typical of postmodernity's general questioning of the idea of objectivity, there will increasingly be many right ways of doing most things - not just one right way as articulated in the employee policy book or previous norms of behavior. The work itself will increasingly demand the use of interdependent teams, as few individuals will be capable of knowing and doing it all. It will be an organized chaos wherein lies great opportunity and potential for those managers adept, flexible, and intelligent enough to seize it and make it their own - rather than being owned by it.

     Therefore, the revised master of management program should be structured in the way that will allow future management graduates to prepare for future management challenges as above. The ten majors (concentration) including; International Business Management, Financial Management, Marketing Management, Entrepreneurship Management, e-Business Management, Human Capital Management, Policy and Management, International Development and Governance, Sustainable Business Management and Digital Innovation and Communication can be seen as the path for future management graduates to equip with knowledge and skills necessary for future management challenges.

Expected Learning Outcomes

     The learning outcome of Master of Management covers three main aspects (1. Socially intelligence 2.Cross cultural mindfulness and 3. Change initiation). The aspects can be disaggregated into 7 Expected Learning Outcome, ELOs

  1. The Students should be able to apply major management theories and understand their implications in the context of their specific managerial situation.
  2. The Students should develop the ability to analyze their own management situation and be able to adapt themselves accordingly.
  3. The Students should be able to use their learned management tools and be able to systematically analyze their working environment. They should be able to apply this knowledge, and base their decisions, using this knowledge.
  4. The Students should be able to apply their management knowledge in different and varied management cultures.
  5. The Students should be able to explain new trends in management philosophy and cultural diversity as required in order to ensure smooth functioning in the management environment.
  6. The Students should have the ability to critically analyze their own current management environment, as well as be able to initiate alternatives in order to enhance the management experience for all.
  7. The Students should be able to simplify complex ideas and communicate those ideas to others.

Program Structure

 Credit Requirements

 Credit requirements of the program are 36 Credits.

Program Structure or Components

Courses Thesis Track Independent Study Track
   1. Remedial courses Non Credit Non Credit
   2. Core courses 15 Credits 15 Credits
   3. Major courses 9 Credits 9 Credits
   4. Elective courses - 9 Credits
   5. Independent study - 3 Credits
   6. Thesis 12 Credits -
  7. Comprehensive Examination Examination Examination
Total 36 Credits 36 Credits

Courses

MM 4001 Professional English for Graduate Studies: Effective Communication in Workplace Settings
     This course is offered to students from a non-English speaking background or those that would like to gain additional English language skills in order to undergo graduate studies. The course is also designed for students that wish to acquire advanced oral and written English communication skills appropriate to workplace and professional settings, and an understanding of how these skills vary across different cultural contexts. The development of professional English communication skills is facilitated through analysis and practice of various forms of oral and written communication, with particular emphasis on contrastive rhetoric and the use of language in business and other workplace settings.

MM4002 Fundamentals of Data Analysis
     This course concentrates on a number of commonly-applied quantitative tools in everyday business that can be used to improve the quality of managerial decisions. The contents of the course include descriptive statistics, basic probability, confidence interval, simulation, sampling, hypothesis testing, regression analysis, and linear programming. Different managerial applications of these probabilistic as well as deterministic techniques in a variety of business situations will be demonstrated. The course emphasizes the usage of commonly-used computer programs such as Microsoft Excel, SPSS, @Risk, and LINDO.

MM4003 Fundamentals of Accounting
     This course provides a basic understanding of accounting. The course introduces accrual accounting concepts including revenue recognition, matching, and asset and liability valuation. The contents of the course include the recognition and measurement of accounting events, the preparation and analysis of financial statements, marketable securities, receivable and inventory valuation, fixed and intangible assets, bonds, leases, dividends, stock buybacks, stock splits, and foreign currency translation.

MM4004 Fundamentals of Finance
     This course is designed to provide the basic knowledge of finance to for students. The contents of the course include the use of international financial statements, the application of financial-analysis techniques to analyze the financial condition of a firm, the calculation of financial values based on the concept of the time value of money, the determination of optimal capital budget, value, and yield of stocks and bonds, also to explain how markets, institutions, and instruments operate in the financial environment and evaluate financial securities and portfolios using risk-return analysis techniques.

MM4005 Economics for Decision Making
     This course introduces the underlying economic principles and rationale for economic thought, as well as basic economic methodologies. The course focuses on the underpinnings of market mechanisms. The objective of the course is to provide students with an understanding of basic economic theories, and this understanding should help them to make decisions based on such theoretical analyses and to consider issues pertaining to the current state of both domestic and global economies.

MM4006 Marketing Management
     This course provides managerial orientation for the topic of global marketing in today’s complex, rapidly-changing international business environment. The course focuses on the development of competitive advantage by creating customer value. Students will gain a fundamental understanding of marketing strategy and marketing analysis, as well as an appreciation of the basic strategic issues involved in market segmentation, market targeting, and market positioning in the international arena. The contents of the course include major tactics and tools used by global marketers to facilitate the implementation of their international marketing plans (i.e., product development, pricing strategies, marketing communications, and distribution management).

MM4007 Operations Management
     This course is designed to help students understand operations management and related processes. An introduction to operations and related management concepts is provided, and the course deals with the analysis of operation processes from various perspectives, such as efficiency, responsiveness, quality, and productivity. The contents of the course include the explanation of the role of operations and their interaction with the other activities of a firm’s finance, marketing, organization, and corporate governance, as well as the knowledge needed to understand how operations affect people and society, and challenges and creativity related to managing operations.

Remarks
1. Conditions to take remedial courses are subject to ICO NIDA’s requirements.
2. Exemptions from any remedial courses are subject to ICO NIDA’s requirements.

Core Courses

     Core courses aim to provide students with theoretical knowledge, concepts and tools to analyze management problems. Students must select to enroll the minimum of 15 credits (5 courses) from the following core courses:
Core Courses

MM 6000 Management Theory and Practices
     This course is designed to equip students with knowledge of the roles and functions of a manager as well as to explain the principles, concepts, and techniques used by managers in carrying out their functions. A central concept of the course deals with the general framework for understanding management that applies to managers in all organizations—large or small, public or private, product-oriented or service-oriented. Topics covered include values and ethics, communicating, planning, decision making, organizing, leading, controlling, and innovating. The course is also designed for persons that presently hold, or desire in the future to hold, management responsibilities in an organization or enterprise. The course emphasizes the skills needed to apply management principles and concepts to real-life situations.

MM6001 Human Capital and Organizational Management
     This course explores problems within the organizations, organization theory, and methods of intervention in organization development. It examines the process of planning and implementing interventions to create interpersonal, group, intergroup, or organization-wide change. Moreover, human resource management is the part of management (or the function of management) concerned with the “people” dimension, including those functions relating to staffing, training, developing, motivating, and maintaining employees. The content of the course includes the recruiting and selecting of staff, and determining job duties, remuneration, and career path or job opportunities. The course also examines such issues as equal employment opportunity, employee safety and health, and employee labor relations.

MM6002 Strategic Risk Management
     This course is concerned with the strategic risk management process that enables an organization to shape and guide its overall business objectives to achieve a preferred future. The course also examines key concepts in the understanding and management of risk in an organizational environment.  The course will help students to develop an understanding of the key elements in business continuity and crisis management, and the role of risk managers and their organizations, in ensuring business continuity. The course also covers those areas related to risk evolution, tools and techniques, project vulnerabilities, uncertainty modeling and risk software.

MM6003 Managerial Information Technology
     This course provides students with an understanding of information technology in management and aims to develop the student’s set of conceptual frameworks of information technology management and a critical view of both strategic and tactical levels of information technology management. The course addresses the value and importance of information technology from strategic and tactical perspectives, as well as the challenges of information technology management in managing people, processes, and technology. The course features a basic foundation in IT, including technology, general organizational challenges (i.e. governance, sourcing), specific skills in managing IT projects, the broader view of significant management challenges, management information system (MIS) applications, the analysis of information system change, and leadership strategies.

MM6004 Design Thinking
     Design Thinking is a problem-solving methodology especially suitable for investigating problems. It requires methods derived from the discipline of design to match people’s needs with what is feasible and what a viable organizational strategy can convert into customer/stakeholder value in a financially sustainable way. This course provides an introduction to design thinking for business, policy makers, social innovators and anyone else interested in learning more about an approach that can be applied to a variety of problems.

MM6005 Governance, Ethics, Sustainable Development and Social Responsibility
     This course is designed to equip students with the knowledge and key skills necessary to govern authorities across private, public, and voluntary sectors. The course assists students in developing a sound understanding of corporate governance laws and practices in a national and international context. It will also help students to appreciate the importance of the development of good governance and stakeholder dialogue throughout the organization, irrespective of sector, and to be aware of legal obligations and best practices. The course also focuses on the different roles of both public and private institutions in society and the role that personal values play in determining the conduct from a multidisciplinary perspective, all aspects of the governance obligations of organizations as well as the applicable and recommended standards of best practice.

MM6006 Managerial Economics
     The course provides students with principles of economic analysis used in managerial decision-making. Topics include both microeconomics and macroeconomic principles which is consumer choice, production, market structure, strategic interactions, game theory, input market, and public policy and externality. This course also covers a principle model of macroeconomics such as macroeconomic indicators, national income, inflation, unemployment, interest rate, exchange rate and fiscal and monetary policy. The course also utilizes different economics cases and problems in order to provide the understanding of various economic tools and how can these tools help to solve problems in the real world.

MM6007 Research Methodology in Management
     The course provides a comprehensive guide to the design and conduct of research in disciplines related to management, such as organizational behavior, human resource management, industrial relations, and the general field of management. The course offers an overview of the research process and explains the main types of design used in management research, including experimental and quasi-experimental designs, correlation field studies (surveys), case studies, historical analysis, and action research. It also describes methods of data collection such as interviews, questionnaires, documentation, and observation which are commonly employed by management researchers. In addition, the course examines the issues of reliability and validity, the construction of multi-item scales, and the methods of quantitative and qualitative analysis. It also contains a practical guideline in explaining how to report research findings and a discussion of ethical issues in the conduct and practice of research.

Remarks The availability of core courses is subject to ICO NIDA’s arrangement.

International Business Management

MM7101 Communication and Negotiations Across Cultures
     This course provides students with an effective framework for achieving their goals in global management settings. The course aims to provide students with the ability to prepare for and execute time-tested strategies for achieving communication competence with persons from different cultures. The contents of the course cover negotiating in the global context. In addition, the course will not only examine theories of culture and communications, but will also place students in an experiential situation to gain valuable skills for overcoming obstacles in global management environments. Through the use of cases, multicultural team exercises, international business negotiation exercises, and simulations, the course will equip the student with tools to solve problems and take advantage of opportunities in a multicultural world.

MM7102 Managing Global Business
     This course reviews key concepts and tools in global strategy and organizational behavior for students that have an interest in the global business areas. The course provides an internationally-focused body of knowledge and skills for those students that want to extend their business understanding beyond the domestic environment. The course emphasizes the skills and knowledge necessary to operate in different roles within international cultural, legal, and political contexts. The contents of the course include a discussion of the various legal, political, economic, and cultural systems that affect business attitudes and behavior, as well as managerial issues related to strategic planning, human resource management, financial management, motivation, and leadership in the global context. In addition, the course explores the field of management both in theory and through practical applications through different organizational “lenses.”

MM7103 Logistics and Supply Chain Management
     This course surveys the operations research models and techniques developed for a variety of problems arising in logistical and supply chain planning. The course aims to provide students with knowledge about the complex and dynamic nature of international logistics and supply chain management in order to prepare them with the skills needed in an international environment with increasing demands on efficiency and effectiveness. The course focuses on planning models for production, inventory, and distribution strategies in logistical and supply chain systems. The course also highlights the role of management and how international logistics and supply chain management can function as a source of competitive advantage, as well as the knowledge, uses, and impact of e-commerce in logistics and supply chain management.

MM7105 Country Risk Analysis and Assessment
     This course aims to provide students with knowledge of the multidisciplinary approach for analyzing one of the key challenges facing global companies—how to deal with risks associated with operating in another sovereign jurisdiction. The contents of the course include comparative country risk techniques and indicators, the assessment of a number of different risks, methods of measuring and forecasting risk, methods of mitigating risk, and individual country studies. The course is designed to help students to develop an understanding of and concern about the risks to businesses posed by political, social, and financial forces at work internationally and in specific regions and countries. The course focuses on the assessment models used by businesses and foreign investors.

MM7106 International Business Marketing
     This course focuses on marketing strategy and management within the context of international business. It evaluates cultural differences and aims to enhance students’ skills in developing and implementing marketing strategies and decision making in international business contexts. The course aims to provide students with knowledge of international business practices with an opportunity to study interesting aspects of the international business environment and to improve their capacity to assess and solve international business problems. This course will provide practical experience in conducting research and evaluating opportunities existing in international markets, developing plans for exploiting those opportunities, and examine the risks facing business activities in those markets through implementation of marketing plans. Students will learn through discussion, research, and practical activity which will allow them to develop the ability to prepare marketing programs that effectively reduce risk and take advantage of opportunities in the marketplaces of the world.

Remarks The availability of core courses is subject to ICO NIDA’s arrangement.

Financial Management

MM7201 Financial Management
     This course focuses on the building blocks and basic theories of finance in order to equip students with a fundamental knowledge of finance. The contents of the course include fundamental knowledge of finance, including present value concepts, basics of stock and bond valuation, capital budgeting, and working capital management. The content also includes portfolio theory and the Capital Asset Pricing Model (CAPM), weighted average cost of capital, capital structure theories, and financial market efficiency and its implications. The course concludes with the issues of corporate finance that arise from managerial and strategic perspectives which addresses such ideas as financial and real options, risk management, corporate valuation, and financial knowledge and management.

MM7201 Financial Management
     This course focuses on the building blocks and basic theories of finance in order to equip students with a fundamental knowledge of finance. The contents of the course include fundamental knowledge of finance, including present value concepts, basics of stock and bond valuation, capital budgeting, and working capital management. The content also includes portfolio theory and the Capital Asset Pricing Model (CAPM), weighted average cost of capital, capital structure theories, and financial market efficiency and its implications. The course concludes with the issues of corporate finance that arise from managerial and strategic perspectives which addresses such ideas as financial and real options, risk management, corporate valuation, and financial knowledge and management.

MM7202 Corporate Financial Reporting and Financial Statement Analysis
     This course provides an in-depth analysis of corporate financial reporting as a vehicle for communicating information to the firm's stakeholders. The course content covers revenue and expense recognition, quality of earnings issues, the analysis of cash flows, foreign currency translation, valuation of debt instruments, and derivatives and executive stock compensation. Moreover, the course also includes the analysis of financial statement information in a variety of global decision contexts, including security valuation, credit decisions, strategy and competitive analysis, mergers and acquisitions, and litigation support. Students will be exposed to different types of analysis, including financial analysis, accounting analysis, and prospective analysis.

MM7203 Multinational Corporate Finance
     The course is designed to provide students with knowledge of multinational corporate finance and applies the theories of managerial and international finance to the problems of multinational treasury management. The course contents include issues and techniques in multinational funds transfers, identifying and measuring foreign exchange and interest rate risk, multinational tax planning, managing foreign exchange and interest rate risk, financial hedging instruments (i.e., forward contracts, options, and swaps), and financially-engineered synthetics. The course also discusses the issues of multinational corporate finance such as international tax (tax avoidance and allowances) and financial management of multinational corporations. It will also develop the student’s understanding of corporate finance as a tool for making strategic decisions.

MM7204 Mergers and Acquisitions
     The course aims to equip students with knowledge of the process of mergers and acquisitions (M&A). The course examines all aspects of business related to M&A, taking a procedural approach in terms of the structure of the course following the M&A process from the initial stages of target selection through post acquisition performance and management. The course also provides an understanding of the key aspects of undertaking and planning mergers and acquisitions, including the potential ramifications for all stakeholders involved. The course also explores the various modes of corporate development available to managers to drive firm growth and change, including alliances, outsourcing, corporate venturing, and particularly mergers and acquisitions.

MM7205 Investment Theory and Portfolio Management
     This course aims to assist students in terms of the understanding of the nature and operation of global capital markets, the theoretical underpinnings of investment analysis, and the procedures involved in analyzing investment alternatives in the face of uncertain outcomes. The contents of the course include such elements as securities markets and market efficiency capital market theory, financial statement analysis, securities valuation or managed funds investment The course will also help students to develop the ability to apply theoretical constructs and respond rationally to the volatility of financial markets, as well as to explore current practice in the investment and financial services industry. Additionally, the course will include the quantitative and in-depth analysis of the issues involved in combining individual assets into optimal portfolios and the ongoing management of such portfolios.

Remarks The availability of core courses is subject to ICO NIDA’s arrangement.

Marketing Management

MM7301 Customer Analysis
     The course focuses on consumer behavior from a cross-cultural perspective. The contents of the course include the cognitive processes underlying consumer choice (i.e., customers’ needs, perceptions, and attitudes), descriptive consumer characteristics (i.e., demographics, psychographics or Values, Attitudes and Lifestyles “VALS”), and environmental influences on consumers’ behavior (i.e. culture, family, or situation). Emphasis of the course is placed on the implications of consumer behavior in relation to global marketing strategy. Students will also develop practicable knowledge of customer analysis; the course emphasizes the application of customer analysis concepts to real marketing problems.

MM7302 Strategic Services Marketing
     This course focuses on the challenges of marketing and managing services and delivering quality service to customers. It covers various areas in creating strategic service marketing, which include attraction, retention, and building of strong customer relationships through quality service and services. The course contents cover the difference between marketing services versus products, the role of the service encounter, the key drivers of service quality, the customer’s role in service creation, service design and innovation, going beyond service to create customer experiences, technology’s impact on services, managing customer service expectations, and customer service metrics. Students will gain applicable knowledge through practical examples of organizations whose core product is service and organizations that depend on service excellence for a competitive advantage.

MM7303 Analysis for Strategic Marketing
     This course aims to provide students with an understanding of the key marketing issues through an examination of various marketing decisions. This course complements other marketing courses by adopting a more hands-on and practical approach to strategic market planning. The aims of the course are to assist students in developing an understanding of the role that analytical techniques and computer models can play in enhancing marketing decision making in modern enterprises. The objectives of the course also aim to improve students’ skill in viewing marketing processes and relationships systematically and analytically and to provide them with the operational skills required to apply the methods and models to solve real marketing decision problems.

MM7304 Global and Export Marketing Strategy
     The course aims to provide students with a foundation for a competitive advantage in the global and export marketplace by providing an understanding of the competitive implications affecting global and export marketing strategies. The course also covers the factors that govern the decision to enter export marketing and analyzes planning, organizing, and international business marketing strategies.  The contents of the course include foreign market surveys, the role of competitive intelligence, understanding trade barriers, pricing, distribution channels, cultural differences that affect marketing strategies, and how to create a global marketing strategy.

MM7305 Global Brand Management
     The course aims to provide an informed appreciation of global brand management as an academic subject and as an increasingly-important management practice for students. The objectives of the course are to explore brand-product strategies by placing the significant on planning and evaluating brand strategies, to provide students with key steps of the analytical process to help grow a brand globally, to provide an understanding of the appropriate theories, models, and other tools to make better branding decisions, and finally to gain knowledge in defining measurable brand objectives in the global context.

MM7306 Customer Relationship Management
     This course aims to provide a solid theoretical and practical foundation in CRM and database marketing disciplines for students. Students will also gain awareness of how the increasing availability of detailed customer information makes it possible for marketers to add value and instill loyalty by personalizing offerings to individual customers. The course focuses on defining CRM as a combination of strategic marketing planning, creative communications, data, technology, and statistical analysis techniques, and also focuses on using computerized techniques to acquire new customers, enhance the profitability of existing customers, and retain profitable customers.

Remarks The availability of core courses is subject to ICO NIDA’s arrangement.

Entrepreneurship Management

MM7401 Family Business Management
     The course provides information in order to familiarize students with some of the unique issues faced by owners of entrepreneurial and family businesses. The course covers the theory and actual practice of family businesses. The contents of the course include selection of business forms, tax planning, financing and cash flow planning, problems of family businesses, motivating and retaining non-family employees, business succession strategies, competitive strengths and weaknesses in a family firm, dynamics of family interactions and the family business culture, the family business development model, communications and conflict resolution, strategic planning, estate planning, and planning for succession.

MM7402 Entrepreneurial Finance Management
     The course provides students with knowledge of how to become entrepreneurs by focusing on financial aspects. Topics include pro forma development and review, business valuation models, cash flow analysis, and raising capital from private investors, venture capitalists, and banks. Students will gain insight into and examine the firms at all phases of their life cycles, from initial idea generation to the ultimate harvesting of the venture. The contents of the course include the concepts of entrepreneurship and finance, and managing and monitoring the different financial resources of an entrepreneurial firm. The main objective of the course is to provide students with an integrated set of concepts and applications drawn from entrepreneurship, finance, and accounting that will provide a higher understanding of the financial environment in which these firms exist.

MM7403 Business Innovation
     The course is designed to equip students with the knowledge of the systems by which business organizations can foster a culture that supports the methodical management of human capital, information, and knowledge in order to transform new ideas into successful products, processes, and services. The contents of the course include collective knowledge, experience, and other attributes of organizations and their workforce that allow them to convert ideas into viable processes, products, and services that bring economic value and increase their economic competitiveness in a knowledge economy. The objective of the course is to enable students to understand the tools, methods, and techniques used in business innovation management.

MM7404 Virtual Organization Management
     This course is intended to provide students with knowledge concerning the management of the virtual organization as well as e-business strategies for information systems and the infrastructure requirements of web-based business models. The course contents include e-business and virtual organizations, characteristics of virtual organizations, e-business models, globalization of SME-e-business, strategy evaluation to change e-business, virtual infrastructure culture to contact external bodies and participate in e-business, developing strategies for virtual organizations, demand chains, virtual value chains, strategies for value networks, knowledge-based strategies for a virtual organization, IS plans and strategies of e-business, converting to e-business strategies of e-markets, and strategies for managing global e-business.

Remarks The availability of core courses is subject to ICO NIDA’s arrangement.

e-Business Management

MM7501 Global e-Business
     The course is designed for students to be able to critically appraise the context, terminology, ongoing development, and impact that the Internet and related technologies have had on changing the way in which businesses are conducted. The course also aims to help students apply critical thinking in order to show how existing and new e-technologies can lead to opportunities and new business processes, and to be able to evaluate global business potential, including the risks inherent to such change. The course also provides students with knowledge of new business opportunities by laying a foundation for creative and challenging thinking through the use of emerging and new processes and technologies.

MM7502 e-Customer Relationship Management
     The course deals largely with electronic customer relationship management that includes the use of digital communications technologies to maximize sales to existing customers and to encourage continued usage of online services. The course also applies the concept of customer relationship management (CRM), which is a marketing-led approach to building and sustaining long-term business with customers. The content of the course includes e-CRM and business strategy, data mining, drivers for e-business, relationship-based marketing software, security, trust and collaboration, customer service concepts in e-business, and the factors of relationship marketing, direct marketing and database marketing that are required to target, acquire, and retain customers in the context of traditional CRM and e-CRM.

MM7503 Business and Operations Design
     This course is designed to provide students with an understanding of the benefits of a process-based company to facilitate the delivery of competitive advantage and an understanding of the fundamental principles of systems theory as a business design and analysis tool. The course also provides information on the key business design elements of business processes, organization design, and IT, as well as the process of how to develop a design methodology, based on systems theory, which can be applied at the business level to create a customer-focused organization. The contents of the course cover systems theory and systems thinking, business process re-engineering, detailed methodology, the role of information technology and organization design and program management.

MM7504 Business Strategy and Strategic Management
     The purpose of this course is to introduce the essence and main features of strategic thinking and the strategic management process. Students will gain knowledge and understanding of the nature and content of business strategy and the strategic planning and management process, and be able to identify and assess the external and internal factors that affect a business. The course is also designed to provide students with the ability to recognize competitive practices and develop sources of competitive advantage and the interface between the major organizational functions and the total corporate structure and appreciate the expectations of stake-holders in the business and the means of satisfying them. The contents of the course include the strategic management process, the analysis of internal and external environments, alternative approaches to strategic thinking, financial aspects of strategic management, organizational and human resource aspects, and global business strategies.

Remarks The availability of core courses is subject to ICO NIDA’s arrangement.

Human Capital Management

MM7601 Strategic Human Capital Management
     This course aims to enhance students’ understanding of human capital in organizations in order to assist in them in the further development as effective organizational leaders. The course focuses on the essential practices of human capital and how these practices impact organizational performance. The course allows students to be more familiar with current research and practices on key human capital topics. Topics such as human capital management practices, employee engagement, promoting an organizational culture of creativity and innovation and other cutting edge human capital practices are highlighted throughout the course. Furthermore, the course also provides the ability to diagnose strategic organizational situations, comprehension of human capital as significant factor to enhance organizational success as well as understand the tools and techniques that can be used to address human capital.

MM7602 Human Capital Development
     The course examines the primary role of human capital development. This course focuses on theory of human capital, how human capital can be developed under its life-long learning framework, how the labor market can be determined and what is the functional strategy under its labor market such as wage determination under different risks and productivity, wage inequality, and labor migration, how public policy should be concerned on this human capital management strategy. The course examines theory of human capital investment, principles and practices of human capital development in order to increase competitiveness, human capital development policy of the organization and the role of government in the development of human capital. Furthermore, the course provides different human capital development overviews including training and staff development, employees’ succession planning and performance management, factors that influence human capital development and the roles and skills of HRD professionals.

MM7603 Industrial Relations and Labor Laws
     The course explores historical sources, ideology, and current contents of industrial relations and labor laws which include issues such as anti-discrimination and civil rights, minimum wages and overtime pay, safe and healthy workplace, unemployment and workers’ compensation, and collective action and collective bargaining. The course aims to address the applications of those laws that govern employer and employee relations. Students should gain understanding of the underlying legal principles governing, and the terms defining, the employment relationship. Also, to be able to understand the diverse factors of employment discrimination, the elements of proof for the several forms of discrimination claims, the defenses available to employees, and be able to analyze the strengths and weaknesses of anti-discrimination laws and their enforcement.

MM7604 Leadership and Organizational Strategy
     This course focuses on key tasks in leadership and strategy in organizations. The objective of the course is to help students to develop the skills to analyze and address leadership challenges and opportunities. Students should gain the understanding of many challenges of leaders of organization which namely are; the design of organizations that are capable of coping with rapid change; the understanding of organizational cultures in order to motivate employees; the understanding of how to manage politics and conflict between individuals and organizational units or the understanding and management of diversity. The course also helps students to develop a diagnostic approach to strategic problems and issues, to appreciate and understand the dynamics of organizational change and to understand the differences and similarities between strategic and managerial change.

Remarks The availability of core courses is subject to ICO NIDA’s arrangement.

Policy and Management

MM7701 Public Policy: Theory and Practices
     The objective of the course is to provide students with a set of conceptual frameworks for understanding and the ability to analyze the political environment of public policy and policy research, and to practice forming effective strategies for policy analysis, program evaluation, policy design, and advocacy. The concepts, skills, and analytical tools students will learn from the course lay upon a foundation of economic principles, institutional analysis, and political and social psychology. They identify the patterns of behavior and outcomes, ways of thinking about those patterns and outcomes, and methods of analysis that facilitate understanding and prediction, and, ultimately, the shaping of strategies to improve the success of policy researchers in their professional life.

MM7702 Policy Analysis
     The course is designed to provide students with knowledge related to policy analysis as a systematic way of thinking about public policies. The course is also designed to allow students to develop the skills required to define and critically analyze policy problems, articulate relevant decision-making criteria for policy analysis, and evaluate alternative policy options. The course covers frameworks for policy analysis; the relevancy of a particular framework is discussed in a given context, and the strengths and weaknesses of each framework are also examined. Students can also apply these frameworks, skills, and techniques to a wide range of substantive public policy issues. In addition, throughout the course, the students will have the ability the critically analyze, discuss, and come to understand the crucial components of public policy, as well as analytical approaches to public policy.

MM7703 Public Finance
    The course examines policy options, with their strategic trade-offs and operational implications, for the design and implementation of public finance. The contents of the course cover the role and size of the public sector, including the rationale for public sector interventions such as market failure and distributional concerns; key factors determining a nation’s fiscal architecture; public resource mobilization via user charges and taxation, public expenditure policy, public debt, assessment of government social protection programs, and public sector efficiency and effectiveness, fiscal balance and deficit financing, and fiscal decentralization and intergovernmental fiscal relations . The course also highlights the utilization of theoretical and applied techniques in a comparative context for evaluation of the impact of alternative resource mobilization and expenditure policies on allocative efficiency, social equity, and economic growth.

MM7704 Policy Implementation
     This course seeks to provide a framework for conceptualizing such policymaking processes and an opportunity to examine how such processes unfold in real life. Various pressures that influence these policy formulation and implementation processes, and consideration of strategies to advance the achievement of implementation outcomes, will be discussed in the context of real-world examples presented through the course readings and group projects developed in the course. The course also aims to provide knowledge on the various issues and problems related to the efficient and effective implementation of public policy. It covers the respective roles of central and front-line agencies in implementing social policy programs and the institutional separation of purchasers and providers. It also examines the increasing role in the implementation played by both public and private organizations.

MM7705 Project Planning, Management and Evaluation
     The aim of the course is to provide students with the various aspects of projects and key guidelines relevant to project planning, analysis, financing, selection, implementation, and review. The content of the course covers the theory, methods, and quantitative tools used to effectively plan, organize, and control construction projects, and efficient management methods revealed through practice, research, and hands-on, practical project management knowledge.  The course is also designed to provide students with knowledge of the methodologies and tools necessary for each aspect of the process as well as the theories pertaining to project management and evaluation.

MM7706 New Public Management
     The course is designed to provide students with knowledge about public management, in particular the approaches of “New Public Management” (NPM). The course examines a number of major strategies used in order to improve the performance of public sector organizations. The core of the course is to critically examine the NPM approaches to reform, exploring the conditions in which these may be successfully applied to a range of country contexts and different organizational settings. In addition, the course also examines the role of leadership in redefining organizational missions—building operational capacities and mustering political support for reform are cross-cutting themes. Students can gain knowledge from the different practical tools for organizational diagnosis and change management, as well as the analysis of case study and the challenges inherent in their application.

Remarks The availability of core courses is subject to ICO NIDA’s arrangement.

International Development and Governance

MM7801 Foundations of Civil Society, Voluntary Action and Philanthropy
     The course provides details on the history, role, and functions of civil society and voluntary action organizations (nonprofit, nongovernmental, or voluntary) across time and place. The size, impact, and trends in philanthropy and associational development throughout the world are discussed. The diversity of forms of philanthropic actions and the diversity of fields of activity are also included in the discussion. The relationships and dynamics among governmental, nonprofit, for-profit and household sector. Various theoretical explanations for the nonprofit/voluntary sector such as economic, political, sociological, and anthropological.

MM7802 Social Investment and Philanthropy
     This course aims to introduce the foundational concepts and current issues in the growing field of social investment and philanthropy. Students critically explore the key social, political, and economic drivers that are reshaping social investment and philanthropy and organizational responses to these changes. Topics include diversity and innovation in social investment and philanthropy, emerging models and approaches to social investment and philanthropy, key debates, and the relationship of social investment and philanthropy to public policy.

MM7803 Public Policy, Advocacy Social Change and Philanthropy and Civil Society
     The course deals with key public policies and their past, current, and potential impact on the nonprofit sector, nonprofit organizations, and philanthropic behaviors. The legal frameworks under which nonprofit organizations operate and are regulated. Legal and tax implications related to various kinds of nonprofit activity activities, including charitable giving, advocacy, lobbying, and any commercial activities of tax-exempt, nonprofit organizations. The roles of individuals and nonprofit organizations in affecting social change and influencing the public policy process. How individuals and nonprofit organizations shape public policy through strategies such as public education, policy research, community organizing, lobbying, and litigation.

MM7804 NGOs, Governance and Development
     An NGO’s sustainability depends largely on the quality of the organization’s governance. This course explores theories related to the relationship between governance and development, as well as key factors contribute to effective governance in improving an NGO’s performance. Meanwhile, this course critically assesses NGO strategies and tactics for achieving their desired policy and social change outcomes.

MM7805 International Politics
     This course focuses on the basic concepts of international relations, including international cooperation, security issues, globalization, international political economy, and humanitarian intervention. International issues will be discussed, including the difficulties involved with achieving lasting international cooperation, and the role international institutions play in attempting to solve transnational problems.

MM7806 Nonprofit Marketing
     This course largely deals with marketing principles and techniques and their application in philanthropic and nonprofit settings, including the dynamics and principles of the marketing mission in a nonprofit context. The linkage between marketing theories and concepts and their use in nonprofit organizations.

Remarks The availability of core courses is subject to ICO NIDA’s arrangement.

Sustainable Business Management

MM7901 Sustainable Business Management
     Businesses recognize the need to respond to global pressures such as climate change, resource scarcity, improper waste management, and social inequalities. The concept of ‘sustainability’ is now integral to business sector to ensure that businesses can continue to operate on a planet with finite resources. Students should understand to the concept of sustainable development. The term Green business is introduced and discussed to argue the business case for sustainability, develop integrated sustainability strategies. Environmental strategies or concepts for businesses such as circular economy, carbon market, and green supply chain are introduced in the class.

MM7902 Environmental Sustainability and Climate Change Management
     Due to climate change and extreme weather, more and more typhoons, earthquakes and tsunamis caused by large-scale disasters occur every year.  Students must have the knowledge of different types of pollution caused due to industrialization and construction activities, so as to help in balancing of eco-system and control pollution by providing controlling measures. The courses include knowledge of different types of pollutions (i.e., water, air, noise, and solid waste), the environmental laws for effectively controlling the pollution of environment, environmental impact assessment, and types of disaster management.

MM7903 Sustainable Development and Circular Economy
     The course provides students with the comprehension of the merits and challenges of transitioning to a more resource-efficient and circular economy. The course designs to give students the opportunity to acquire a systems perspective on society of today, and based on this develop their insights into restrictions and possibilities that follow from the need to transform the society to conform to a sustainable development. The course aims to draw knowledge from multiple disciplines, including engineering, management and sustainability sciences, students gain knowledge on underlying principles and visions as well as theory and tools that support the formulation and assessment of resource-efficient and circular measures.

MM7904 Holistic Management and Organizational Development
     The principle of holistic management and organizational development is introduced in the course. Organizational development is an effort planned, organization-wide, and managed from the top to increase effectiveness through planned interventions in the organization's processes. Holistic management is the principle that includes uncertainties, threats and opportunities posed by the challenge of frequent and unexpected changes in organizations and markets. The holistic approach embodies balance and harmony, sees more subtle relationships and avoids the tensions of opposites.

Remarks The availability of core courses is subject to ICO NIDA’s arrangement.

Digital Innovation and Communication

MM7111 Digital Storytelling
     The course examines the current state of digital storytelling, examining topics ranging from digital curation to data journalism to social media activism. Examination of the principles of storytelling across a range of digital media formats, with attention to techniques for creating story-rich projects. The course explores the role of agency, interactivity,       story structure, and narrative,   as well as the opportunities and challenges raised by emerging interactive and transmedia approaches to story-rich projects. The contents include the narrative conventions, multimodal dimensions, and mechanics of a wide range of digital stories, carefully examining both the tools available to creators and the theoretical perspectives that motivate their authors.

MM7112 Social Media Analytics
     The course provides the knowledge on the analytics tools to leverage social media data. The course will introduce tools such as engagement analytics, sentiment analysis, topic modeling, social network analysis, identification of influencers and evaluation of social media strategy. The contents of the course are including; the understanding and application of the key concepts in social media metrics and social media analytics tools. Data collection in social media data and the monitor process of consumers and competitors and glean deeper consumer insights based on advanced social media data modeling. The course also includes the development social media strategy and measure social media campaign effectiveness.

MM7113 Visualizing Data
     This course is designed to provide the foundations necessary for understanding and extending the current state of the art in data visualization. The course explores different element of data visualization including; an understanding of the key techniques and theory used in visualization, including data models, graphical perception and techniques for visual encoding and interaction. The exposure to a number of common data domains and corresponding analysis tasks, including multivariate data, networks, text and cartography. As well as the practical experience building and evaluating visualization systems.

MM7114 Digital Creative Economy
     The course explores the tensions between technology, creativity and commerce, with practical instruction navigating the universe of recombinant media, rapid technological evolution, digital convergence and artist sustainability in an era of great uncertainty and evolving opportunity. The course establishes theoretical and practical frameworks for technology and the creative industries by examining regulatory, marketplace and technology; such as the interplay between digital networks infrastructure, content layer and application/interface with the purpose of eliciting bespoke strategies for the creation, dissemination and monetization of content in a dynamic and fluid global communications environment.

MM7115 Social Media Strategic Management
     The course is designed to help provide knowledge on how public relations and marketing have changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. The course emphasizes on the interactive effects between the changing environment of society and social media to direct the vision and mission of firms engaged in social media so as to achieve its goals. The course designed to equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business goals.

Remarks The availability of core courses is subject to ICO NIDA’s arrangement.

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