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International College of National Institute of Development Administration (ICO NIDA)
Tel: +66 2727 3003,
Fax: +66 2375 2483
19th Floor Navamindradhiraj Building, 148 Serithai Road, Klong-Chan, Bangkapi, Bangkok THAILAND 10240
The Marketing Management concentration is designed to help students to develop a solid base of knowledge and expertise in the area of marketing. The program covers topic such as the foundation of marketing principles, best practices, and approaches to customer relationships. Students will learn how to think strategically about value, positioning, and competitive advantage. The program emphasizes the integration of theory and practice in marketing and provides exposure to cutting-edge marketing practices. This program aims at building up the knowledge of students in arears such as the following:
|1. Remedial Courses|
|2. Core Courses|
|3. Major Courses|
|4. Elective Courses|
|5. Independent Study|
|7. Comprehensive Examination|
Core courses aim to provide students with theoretical knowledge, concepts and tools to analyze and solve management problems. Students must enroll the minimum of 15 credits (5 courses) and can select from the following core courses:
Remarks: The availability of core courses is subject to ICO NIDA’s arrangement of the course schedule.
Major courses aim to provide students with theoretical knowledge, concepts and tools to diagnose and solve problems in their areas of interest. Both thesis and independent study plans require the selection of at least 9 credits (3 courses) from the following major courses.
Applicants holding a bachelor’s degree in any field from a government or private institution in Thailand or abroad, or other educational qualifications approved by ICO NIDA are eligible to apply. No work experience is required.
Scholarships are open to all applicants. The application form is available for download at www.ico.nida.ac.th The number of scholarships varies from year to year depending on student performance and resource availability.