FORGOT YOUR DETAILS?

Marketing Management.

MASTER OF MANAGEMENT

PROGRAM OVERVIEW AND DESCRIPTION

     The Marketing Management concentration is designed to help students to develop a solid base of knowledge and expertise in the area of marketing. The program covers topic such as the foundation of marketing principles, best practices, and approaches to customer relationships. Students will learn how to think strategically about value, positioning, and competitive advantage. The program emphasizes the integration of theory and practice in marketing and provides exposure to cutting-edge marketing practices. This program aims at building up the knowledge of students in arears such as the following:

  •  Business marketing strategy
  •  Marketing techniques
  •  Marketing technology
  •  Customer relationships
  •  Business marketing practices

PROGRAM STRUCTURE

Courses
Thesis
Independent Study
   1. Remedial Courses
No Credit
No Credit
   2. Core Courses
15 Credits
15 Credits
   3. Major Courses
9 Credits
9 Credits
   4. Elective Courses
9 Credits
   5. Independent Study
3 Credits
   6. Thesis
12 Credits
   7. Comprehensive Examination
Examination
Examination
Total
36 Credits
36 Credits

COURSES AND SPECIALIZATIONS

     Core courses aim to provide students with theoretical knowledge, concepts and tools to analyze and solve management problems. Students must enroll the minimum of 15 credits (5 courses) and can select from the following core courses:

  • MM6000 Management Theory and Practices
  • MM6001 Human Capital and Organizational Management
  • MM6002 Strategic Risk Management
  • MM6003 Managerial Information Technology
  • MM6004 Design Thinking
  • MM6005 Governance, Ethics, Sustainable Development and Social Responsibility
  • MM6006 Managerial Economics
  • MM6007 Research Methodology in Management

Remarks:   The availability of core courses is subject to ICO NIDA’s arrangement of the course schedule.

MAJOR COURSES

     Major courses aim to provide students with theoretical knowledge, concepts and tools to diagnose and solve problems in their areas of interest. Both thesis and independent study plans require the selection of at least 9 credits (3 courses) from the following major courses.

  • MM7301 Customer Analysis
  • MM7302 Strategic Services Marketing
  • MM7303 Analysis for Strategic Marketing
  • MM7304 Global and Export Marketing Strategy
  • MM7305 Global Brand Management
  • MM7306 Customer Relationship Management
  • MM7101 Communication and Negotiations across Cultures
  • MM7106 International Business Marketing
  • MM7806 Nonprofit Marketing

CAREER PATH AND JOB OPPORTUNITIES

  • Foreign Service Officer/Diplomat
  • Advertising Sales Director
  • Public Relations Specialist
  • Corporate Communication Manager
  • Sales and Marketing Representative
  • Market Research Director
  • Market Analyst
  • Media Director

ELIGIBLE APPLICANTS

     Applicants holding a bachelor’s degree in any field from a government or private institution in Thailand or abroad, or other educational qualifications approved by ICO NIDA are eligible to apply. No work experience is required.

APPLICANTS PROCESS

TUITION FEE

  • > 299,000 baht/program or approximately $10,000 USD/program

SCHOLARSHIPS

     Scholarships are open to all applicants. The application form is available for download at www.ico.nida.ac.th The number of scholarships varies from year to year depending on student performance and resource availability.

TOP