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e-Business Management.

MASTER OF MANAGEMENT

PROGRAM OVERVIEW AND DESCRIPTION

     The eBusiness Management concentration is designed to provide the students the necessary knowledge of the online business world and the potential to work in the eBusiness environment including the international Startup Communities.  Students will get to learn the principles of online businesses including the online business models, startup ecosystem, trends in technologies currently being utilised by the online businesses as well as the strategic theories being implemented by the online businesses.  This program aims to build up the knowledge for students in the following areas:

  • Online Business Environment and Strategies
  • Innovation and Technology Theories
  • Online Marketing Strategy Management
  • The Use of Social Media in the eBusiness World
  • Technological Trends & Opportunities for new eBusinesses
  • Startup Business Management Strategies

PROGRAM STRUCTURE

Courses
Thesis
Independent Study
   1. Remedial Courses
No Credit
No Credit
   2. Core Courses
15 Credits
15 Credits
   3. Major Courses
9 Credits
9 Credits
   4. Elective Courses
9 Credits
   5. Independent Study
3 Credits
   6. Thesis
12 Credits
   7. Comprehensive Examination
Examination
Examination
Total
36 Credits
36 Credits

COURSES AND SPECIALIZATIONS

     Core courses aim to provide students with theoretical knowledge, concepts and tools to analyze and solve management problems. Students must enroll the minimum of 15 credits (5 courses) and can select from the following core courses:

  • MM6000 Management Theory and Practices
  • MM6001 Human Capital and Organizational Management
  • MM6002 Strategic Risk Management
  • MM6003 Managerial Information Technology
  • MM6004 Design Thinking
  • MM6005 Governance, Ethics, Sustainable Development and Social Responsibility
  • MM6006 Managerial Economics
  • MM6007 Research Methodology in Management

Remarks:   The availability of core courses is subject to ICO NIDA’s arrangement of the course schedule.

MAJOR COURSES

  • MM7501 Global e-Business
  • MM7502 e-Customer Relationship Management
  • MM7503 Business and Operations Design
  • MM7504 Business Strategy and Strategic Management
  • MM7403 Business Innovation
  • MM7404 Virtual Organization Management
  • MM7111 Digital Storytelling
  • MM7115 Social Media Strategic Management

CAREER PATH AND JOB OPPORTUNITIES

  • Online Business Developer
  • eBusiness Analyst
  • Online Marketing Manager
  • Social Media Marketing Manager
  • Online Advertising Specialist
  • Chief Information Officer (CIO)
  • Online Sales Analyst
  • Startup Business Owner
  • eCommerce Manager
  • mCommerce Manager
  • Startup Angel
  • Startup Coach
  • Startup Analyst
  • eBusiness Consultant
  • Online Shop Manager

ELIGIBLE APPLICANTS

    Applicants holding a bachelor’s degree in any field from a government or private institution in Thailand or abroad, or other educational qualifications approved by ICO NIDA are eligible to apply. No work experience is required.

APPLICATION PROCESS

TUITION FEE

  • > 299,000 baht/program or approximately $10,000 USD/program

SCHOLARSHIP

     Scholarships are open to all applicants. The application form is available for download at www.ico.nida.ac.th The number of scholarships varies from year to year depending on student performance and resource availability.

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