PROGRAM OVERVIEW AND DESCRIPTION

The eBusiness Management concentration is designed to provide the students the necessary knowledge of the online business world and the potential to work in the eBusiness environment including the international Startup Communities.  Students will get to learn the principles of online businesses including the online business models, startup ecosystem, trends in technologies currently being utilised by the online businesses as well as the strategic theories being implemented by the online businesses.  This program aims to build up the knowledge for students in the following areas:

• Online Business Environment and Strategies
• Innovation and Technology Theories
• Online Marketing Strategy Management
• The Use of Social Media in the eBusiness World
• Technological Trends & Opportunities for new eBusinesses
• Startup Business Management Strategies

PROGRAM STRUCTURE

COURSES AND SPECIALIZATIONS

Core courses aim to provide students with theoretical knowledge, concepts and tools to analyze and solve management problems. Students must enroll the minimum of 15 credits (5 courses) and can select from the following core courses:

• MM6000    Management Theory and Practices
• MM6001    Human Capital and Organizational Management 
• MM6002    Strategic Risk Management 
• MM6003    Managerial Information Technology
• MM6004    Design Thinking
• MM6005    Governance, Ethics, Sustainable Development and Social Responsibility
• MM6006    Managerial Economics 
• MM6007    Research Methodology in Management

Remarks:   The availability of core courses is subject to ICO NIDA’s arrangement of the course schedule.

MAJOR COURSES : e-Business Management

Major courses aim to provide students with theoretical knowledge, concepts and tools to diagnose and solve problems in their areas of interest. Each student must choose at least one major course from the following major courses. Both thesis and independent study plans require the selection of at least 9 credits (3 courses) from the following major courses.

• MM7501   Global e-Business
• MM7502   e-Customer Relationship Management
• MM7503   Business and Operations Design 
• MM7504   Business Strategy and Strategic Management
• MM7403   Business Innovation
• MM7404   Virtual Organization Management
• MM7111   Digital Storytelling  
• MM7115   Social Media Strategic Management   

CAREER PATH AND JOB OPPORTUNITIES

• Online Business Developer
• eBusiness Analyst
• Online Marketing Manager
• Social Media Marketing Manager
• Online Advertising Specialist
• Chief Information Officer (CIO)
• Online Sales Analyst
• Startup Business Owner
• eCommerce Manager
• mCommerce Manager
• Startup Angel
• Startup Coach
• Startup Analyst
• eBusiness Consultant
• Online Shop Manager

ELIGIBLE APPLICANTS

Applicants holding a bachelor’s degree in any field from a government or private institution in Thailand or abroad, or other educational qualifications approved by ICO NIDA are eligible to apply. No work experience is required.

APPLICATION PROCESS

• > Download the application form
• > Submit the application form and documents to iconida_apply@nida.ac.th

TUITION FEE

• > 299,000 baht/program or approximately $10,000 USD/program