International College of National Institute of Development Administration (ICO NIDA). 19th Floor, Navamindradhiraj Buliding
148 Serithai Road Klong-Chan, Bangkapi, Bangkok Thailand 10240
联络者: Miss Tharana Thanphakthongkun (Mint)
微信 : seasunmao
电话: 0 2727 3560
- 报名表格 ( Application form ) (下载)
- 护照首页 copy 签名
- 硕士，本科的 学位证书，毕业证书，成绩单，所有公证书（原件2份）。（中，英 文翻译）
- 体检原件 （可到泰国诊所或医院申请）
- 照片 ( 2 寸 的 4 张 (白，蓝底均可)
- 报名费 1000 铢
- 英文成绩 ( 托福550或雅思6以上分数 )
供 托福500分或雅思5 分，然 后再申请上两们英语课（一万八千铢/一门）。
- 1200字 研究思路 (英语)。
- 个人简介，对于为何申请入学原因的文稿 (英语)
- 申请人的硕士学位必须在泰国、国外，与泰国教育部批准的机构 。
Plan 2 ( 2.1 )
A. Remedial Courses ( 补修课程 ）
LC 6000 Advanced Reading and Writing in English for Graduate Studies LC 4003 Advanced Integrated English Language Skills Development
|B. Basic Courses (基础课程）|
|C. Core Courses （核心课程）
DM8001 Theory of Management (管理理论)
DM8002 Economic Theory for Management (管理经济理论)
DM8005 Seminar in International Management (国际管理研讨)
DM8006 Public Policy Theory and Management (公共政策理论与管理)
|D. Research Courses （研究课程）
DM8101 Advanced Research Methods in Management (管理选进研究方法) DM8102 Quantitative Research Methods in Management (管理定量研究方法) DM8103 Qualitative Research Methods in Management (管理定性研究方法)
|F. Qualifying Examination （ 资格考试 ）|
|E. Dissertation （论文 ）|
博士：总共650,000 铢 (分九次付款，每次 72,223 铢)
Master of Management
It has been long recognized that a country’s strong economic and social stability is the foundation of sustainable development. Economy of a country must be stable and has sufficient immunity to withstand the volatility of the global economy. The attention must also be paid to the linkages between the domestic and the international economies to ensure the ability of a country to be competitive. There are two well-known competitiveness rating agencies, namely the IMD World Competitiveness Center (IMD) and the World Economic Forum (WEF). The IMD evaluates a smaller set of countries comprising of 58 countries that have the significant roles in the global economy. On the other hand, the WEF rates both developed and underdeveloped countries. In 2011, Thailand was ranked 27th out of 58 countries by the IMD and ranked 39th from 142 countries by the WEF. However, Thailand’s position has been deteriorating, i.e., the country was ranked 26th by IMD and ranked 38th by WEF in 2010.
Interestingly, both entities view higher education as one of the prominent factors in determining the country’s competitiveness. Thus, higher education and training can enhance the competitiveness of the country. National Institute of Development Administration has contributed to the competitiveness of Thailand. The institute recognizes that the traditional education system is inadequate for the country’s future competitiveness. An innovative method of education is required to cope with the present, future and international standards of education. The education must truly become international in both of methods of management and course instructions. With these changes, National Institute of Development Administration can then further contribute to the development of the competitiveness of the nation. Moreover, the curriculum of the International College of NIDA is consistent with the fact that Thailand has expressed its clear intention to participate in the ASEAN Economic Community (AEC) by the year 2015. This commitment of AEC forces various sectors to adjust their activities accordingly. Higher education is, therefore, required to adapt to these changes since it has a vital role in the creation of knowledge to equip graduates with necessary skills to deal with the changing environment from the establishment of AEC.
The term management covers varieties of activities in directing people to accomplish desired goals or objectives by utilizing available resources efficiently and effectively. Management encompasses those functions relating to planning, organizing, staffing, leading or directing, and controlling an organization for the purpose in accomplishing common goals or objectives. The program covers diverse disciplines of management of business and public sectors. It offers talented students from different cultures around the world an opportunity to enhance their skill in a chosen management concentration. The current majors (or concentrations) include: International Business Management, Financial Management, Marketing Management, Managerial Accounting, Entrepreneurship Management, e-Business Management, AEC-Business Management, Human Capital Management, Policy and Management, and Nonprofit Management.
Expected Learning Outcomes
The learning outcome of Master of Management covers three main aspects (1. Socially intelligence 2.Cross cultural mindfulness and 3. Change initiation). The aspects can be disaggregated into 7 Expected Learning Outcome, ELOs
- The students should develop the ability to analyze their own management situation and be able to adapt themselves accordingly.
- The students should be able to use their learned management tools and be able to systematically analyze their working environment. They should be able to apply this knowledge, and base their decisions, using this knowledge.
- The students should be able to apply major management theories and understand their implications in the context of their specific managerial situation.
- The students should be able to apply their management knowledge in different and varied management cultures.
- The students should have the ability to critically analyze their own current management environment, as well as BE able to initiate alternatives in order to enhance the management experience for all.
- The students should be able to simplify complex ideas and communicate those ideas to others.
- The students should be able to explain new trends in management philosophy and cultural diversity as required in order to ensure smooth functioning in the management environment.
Credit requirements of the program are 36 Credits.
Program Structure or Components
|Courses||Thesis Track||Independent Study Track|
|1. Remedial courses||Non Credit||Non Credit|
|2. Core courses||15 Credits||15 Credits|
|3. Major courses||9 Credits||9 Credits|
|4. Elective courses||–||9 Credits|
|5. Independent study||–||3 Credits|
|6. Thesis||12 Credits||–|
|7. Comprehensive Examination||Examination||Examination|
|Total||36 Credits||36 Credits|
MM 4001 Professional English for Graduate Studies: Effective Communication in Workplace Settings
This course is offered to students from a non-English speaking background or those that would like to gain additional English language skills in order to undergo graduate studies. The course is also designed for students that wish to acquire advanced oral and written English communication skills appropriate to workplace and professional settings, and an understanding of how these skills vary across different cultural contexts. The development of professional English communication skills is facilitated through analysis and practice of various forms of oral and written communication, with particular emphasis on contrastive rhetoric and the use of language in business and other workplace settings.
MM4002 Fundamentals of Data Analysis
This course concentrates on a number of commonly-applied quantitative tools in everyday business that can be used to improve the quality of managerial decisions. The contents of the course include descriptive statistics, basic probability, confidence interval, simulation, sampling, hypothesis testing, regression analysis, and linear programming. Different managerial applications of these probabilistic as well as deterministic techniques in a variety of business situations will be demonstrated. The course emphasizes the usage of commonly-used computer programs such as Microsoft Excel, SPSS, @Risk, and LINDO.
MM4003 Fundamentals of Accounting
This course provides a basic understanding of accounting. The course introduces accrual accounting concepts including revenue recognition, matching, and asset and liability valuation. The contents of the course include the recognition and measurement of accounting events, the preparation and analysis of financial statements, marketable securities, receivable and inventory valuation, fixed and intangible assets, bonds, leases, dividends, stock buybacks, stock splits, and foreign currency translation.
MM4004 Fundamentals of Finance
This course is designed to provide the basic knowledge of finance to for students. The contents of the course include the use of international financial statements, the application of financial-analysis techniques to analyze the financial condition of a firm, the calculation of financial values based on the concept of the time value of money, the determination of optimal capital budget, value, and yield of stocks and bonds, also to explain how markets, institutions, and instruments operate in the financial environment and evaluate financial securities and portfolios using risk-return analysis techniques.
MM4005 Economics for Decision Making
This course introduces the underlying economic principles and rationale for economic thought, as well as basic economic methodologies. The course focuses on the underpinnings of market mechanisms. The objective of the course is to provide students with an understanding of basic economic theories, and this understanding should help them to make decisions based on such theoretical analyses and to consider issues pertaining to the current state of both domestic and global economies.
MM4006 Marketing Management
This course provides managerial orientation for the topic of global marketing in today’s complex, rapidly-changing international business environment. The course focuses on the development of competitive advantage by creating customer value. Students will gain a fundamental understanding of marketing strategy and marketing analysis, as well as an appreciation of the basic strategic issues involved in market segmentation, market targeting, and market positioning in the international arena. The contents of the course include major tactics and tools used by global marketers to facilitate the implementation of their international marketing plans (i.e., product development, pricing strategies, marketing communications, and distribution management).
MM4007 Operations Management
This course is designed to help students understand operations management and related processes. An introduction to operations and related management concepts is provided, and the course deals with the analysis of operation processes from various perspectives, such as efficiency, responsiveness, quality, and productivity. The contents of the course include the explanation of the role of operations and their interaction with the other activities of a firm’s finance, marketing, organization, and corporate governance, as well as the knowledge needed to understand how operations affect people and society, and challenges and creativity related to managing operations.
1. Conditions to take remedial courses are subject to ICO NIDA’s requirements.
2. Exemptions from any remedial courses are subject to ICO NIDA’s requirements.
B. Core Courses
Core courses aim to provide students with theoretical knowledge, concepts and tools to analyze management problems. Students must select to enroll the minimum of 15 credits (5 courses) from the following core courses:
MM 6000 Global Management Practices
This course is designed to equip students with a basic understanding of the roles and functions of a manager as well as to explain the principles, concepts, and techniques used by managers in carrying out their functions. A central concept of the course deals with the general framework for understanding management that applies to managers in all organizations—large or small, public or private, product-oriented or service-oriented. Topics covered include values and ethics, communicating, planning, decision making, organizing, leading, controlling, and innovating. The course is also designed for persons that presently hold, or desire in the future to hold, management responsibilities in an organization or enterprise. The course emphasizes the skills needed to apply management principles and concepts to real-life situations.
MM6001 Human Capital and Organizational Management
This course explores problems within the organizations, organization theory, and methods of intervention in organization development. It examines the process of planning and implementing interventions to create interpersonal, group, intergroup, or organization-wide change. Moreover, human resource management is the part of management (or the function of management) concerned with the “people” dimension, including those functions relating to staffing, training, developing, motivating, and maintaining employees. The content of the course includes the recruiting and selecting of staff, and determining job duties, remuneration, and career path or job opportunities. The course also examines such issues as equal employment opportunity, employee safety and health, and employee labor relations.
MM6002 Strategic Planning and Risk Management
This course is concerned with the strategic planning process that enables an organization to shape and guide its overall business objectives to achieve a preferred future. The course examines effective planning in order for the organization to create a framework for developing, adapting, and aligning its organizational vision, mission, beliefs, and goals to achieve and sustain a strategic advantage. In addition, the course also examines key concepts in the understanding and management of risk in an organizational environment. The course will help students to develop an understanding of the key elements in business continuity and crisis management, and the role of risk managers and their organizations, in ensuring business continuity. The course also covers those areas related to risk evolution, tools and techniques, project vulnerabilities, uncertainty modeling and risk software.
MM6003 Managerial Information Technology
This course provides students with an understanding of information technology in management and aims to develop the student’s set of conceptual frameworks of information technology management and a critical view of both strategic and tactical levels of information technology management. The course addresses the value and importance of information technology from strategic and tactical perspectives, as well as the challenges of information technology management in managing people, processes, and technology. The course features a basic foundation in IT, including technology, general organizational challenges (i.e. governance, sourcing), specific skills in managing IT projects, the broader view of significant management challenges, management information system (MIS) applications, the analysis of information system change, and leadership strategies.
MM6004 ASEAN Studies: Political, Economic, Social, and Cultural Forces
This course provides an overall understanding of the political, economic, social and cultural forces which shape ASEAN. The course contents consist of four aspects of ASEAN: the analysis of the political, economic, social and cultural forces that have shaped Southeast Asia; a number of issues and key components regarding political, economic, social, and cultural issues, the assessment of institutional arrangements; changing policy agenda and governance issues of ASEAN in the contemporary period; and the comparison of the key characteristics of ASEAN with analogous developments in regional associations..
MM6005 Governance, Ethics, Sustainable Development and Social Responsibility
This course is designed to equip students with the knowledge and key skills necessary to govern authorities across private, public, and voluntary sectors. The course assists students in developing a sound understanding of corporate governance laws and practices in a national and international context. It will also help students to appreciate the importance of the development of good governance and stakeholder dialogue throughout the organization, irrespective of sector, and to be aware of legal obligations and best practices. The course also focuses on the different roles of both public and private institutions in society and the role that personal values play in determining the conduct from a multidisciplinary perspective, all aspects of the governance obligations of organizations as well as the applicable and recommended standards of best practice.
MM6006 Managerial Economics
The course provides students with principles of economic analysis used in managerial decision-making. Topics include both microeconomics and macroeconomic principles which is consumer choice, production, market structure, strategic interactions, game theory, input market, and public policy and externality. This course also covers a principle model of macroeconomics such as macroeconomic indicators, national income, inflation, unemployment, interest rate, exchange rate and fiscal and monetary policy. The course also utilizes different economics cases and problems in order to provide the understanding of various economic tools and how can these tools help to solve problems in the real world.
MM6007 Research Methodology in Management
The course provides a comprehensive guide to the design and conduct of research in disciplines related to management, such as organizational behavior, human resource management, industrial relations, and the general field of management. The course offers an overview of the research process and explains the main types of design used in management research, including experimental and quasi-experimental designs, correlation field studies (surveys), case studies, historical analysis, and action research. It also describes methods of data collection such as interviews, questionnaires, documentation, and observation which are commonly employed by management researchers. In addition, the course examines the issues of reliability and validity, the construction of multi-item scales, and the methods of quantitative and qualitative analysis. It also contains a practical guideline in explaining how to report research findings and a discussion of ethical issues in the conduct and practice of research.
Remarks The availability of core courses is subject to ICO NIDA’s arrangement.
International Business Management
MM7101 Regional and Global Business Environment
This course deals with the political and social contexts in which business activities take place. This includes consideration of the factors that shape or reflect the operational realities of management and business, including the patterns of historical development that cover political, social and economic events and structures. The geographic environment involves human and economic geography, covering population and natural resource distributions, regional financial and trade centers, and transportation systems. The political environment includes government structure, the role of the state, interest groups, political parties, and the policy-making process. Cultural traditions cover the religious traditions and socio-cultural dimensions that have a direct impact on business operations. International environment includes regional organizations, regional political and economic trends, regional peace and conflicts, and the place of the region in the global system. The economic environment, economic policies, current economy patterns, and major industries are discussed. The legal environment, major regional trade barriers, investment policies, and intellectual property protection issues are also covered.
MM7102 Communication and Negotiations Across Cultures
This course provides students with an effective framework for achieving their goals in global management settings. The course aims to provide students with the ability to prepare for and execute time-tested strategies for achieving communication competence with persons from different cultures. The contents of the course cover negotiating in the global context. In addition the course will not only examine theories of culture and communications, but will also place students in an experiential situation to gain valuable skills for overcoming obstacles in global management environments. Through the use of cases, multicultural team exercises, international business negotiation exercises, and simulations, the course will equip the student with tools to solve problems and take advantage of opportunities in a multicultural world.
MM7103 Managing Global Business
This course reviews key concepts and tools in global strategy and organizational behavior for students that have an interest in the global business areas. The course provides an internationally-focused body of knowledge and skills for those students that want to extend their business understanding beyond the domestic environment. The course emphasizes the skills and knowledge necessary to operate in different roles within international cultural, legal, and political contexts. The contents of the course include a discussion of the various legal, political, economic, and cultural systems that affect business attitudes and behavior, as well as managerial issues related to strategic planning, human resource management, financial management, motivation, and leadership in the global context. In addition, the course explores the field of management both in theory and through practical applications through different organizational “lenses.”
MM7104 States and Markets in the Global Political Economy
This course discusses the major theoretical debates in the field of global political economy as well as introduces the major methodological approaches used in contemporary analyses of the global political economy. The course covers the fundamentals of the global political economy, including major conceptual frameworks for understanding the linkages between international politics and international economics, and key issue areas such as international monetary and financial relations, international trade, foreign investment, and transnational enterprises. Analysis of key international economic institutions such as the International Monetary Fund, the World Trade Organization, and the World Bank is also included in the content of the course. In addition, the course also includes the four types of cross-border flows, including goods (trade policy), capital (financial and exchange rate policy), the location of production (foreign investment policy), and people (migration). The course examines various policies set forth by the domestic and international institutions and arrangements that regulate these flows.
MM7105 Logistics and Supply Chain Management
This course surveys the operations research models and techniques developed for a variety of problems arising in logistical and supply chain planning. The course aims to provide students with knowledge about the complex and dynamic nature of international logistics and supply chain management in order to prepare them with the skills needed in an international environment with increasing demands on efficiency and effectiveness. The course focuses on planning models for production, inventory, and distribution strategies in logistical and supply chain systems. The course also highlights the role of management and how international logistics and supply chain management can function as a source of competitive advantage, as well as the knowledge, uses, and impact of e-commerce in logistics and supply chain management.
MM7106 Export and Import Management
This course covers in detail the techniques and procedures involved in successfully carrying out export and import transactions. The content of the course includes the language of international trade, INCO terms, payment terms, trade barriers, export licensing, pricing, order handling, insurance, international collections, and international transportation. Documentation requirements of export and import operations are examined in detail. Import and customs clearance procedures are studied along with their relation to foreign product sourcing and international purchasing. Throughout the course the functions and operations of foreign trade zones will be examined, and the important area of countertrade is introduced. The course concludes with legislation that affects international traders and some of the alternatives to exporting.
MM7107 Country Risk Analysis and Assessment
This course aims to provide students with knowledge of the multidisciplinary approach for analyzing one of the key challenges facing global companies—how to deal with risks associated with operating in another sovereign jurisdiction. The contents of the course include comparative country risk techniques and indicators, the assessment of a number of different risks, methods of measuring and forecasting risk, methods of mitigating risk, and individual country studies. The course is designed to help students to develop an understanding of and concern about the risks to businesses posed by political, social, and financial forces at work internationally and in specific regions and countries. The course focuses on the assessment models used by businesses and foreign investors.
MM7108 Leading Change and Transformation
The course aims to increase students’ awareness and understanding of the nature of organizational change, to increase their skill in managing change, and to enhance their sensitivity to the contribution and consequences of the human element as related to change. The core learning of the course requires students to create and manage a change project. Moreover, the project will serve as a platform through which the students will apply the issues and concepts discussed throughout the course. The contents of the course include such elements as the nature of the change agreement, the objectives of change, the identification and management of key stakeholders, the challenges faced as change agents, etc.
MM7109 International Business Marketing
This course focuses on marketing strategy and management within the context of international business. It evaluates cultural differences and aims to enhance students’ skills in developing and implementing marketing strategies and decision making in international business contexts. The course aims to provide students with knowledge of international business practices with an opportunity to study interesting aspects of the international business environment and to improve their capacity to assess and solve international business problems. This course will provide practical experience in conducting research and evaluating opportunities existing in international markets, developing plans for exploiting those opportunities, and examine the risks facing business activities in those markets through implementation of marketing plans. Students will learn through discussion, research, and practical activity which will allow them to develop the ability to prepare marketing programs that effectively reduce risk and take advantage of opportunities in the marketplaces of the world.
Remarks The availability of core courses is subject to ICO NIDA’s arrangement.
MM7201 Financial Management
This course focuses on the building blocks and basic theories of finance in order to equip students with a fundamental knowledge of finance. The contents of the course include fundamental knowledge of finance, including present value concepts, basics of stock and bond valuation, capital budgeting, and working capital management. The content also includes portfolio theory and the Capital Asset Pricing Model (CAPM), weighted average cost of capital, capital structure theories, and financial market efficiency and its implications. The course concludes with the issues of corporate finance that arise from managerial and strategic perspectives which addresses such ideas as financial and real options, risk management, corporate valuation, and financial knowledge and management.
MM7202 Corporate Financial Reporting and Financial Statement Analysis
This course provides an in-depth analysis of corporate financial reporting as a vehicle for communicating information to the firm’s stakeholders. The course content covers revenue and expense recognition, quality of earnings issues, the analysis of cash flows, foreign currency translation, valuation of debt instruments, and derivatives and executive stock compensation. Moreover, the course also includes the analysis of financial statement information in a variety of global decision contexts, including security valuation, credit decisions, strategy and competitive analysis, mergers and acquisitions, and litigation support. Students will be exposed to different types of analysis, including financial analysis, accounting analysis, and prospective analysis.
MM7203 Global Securities and Investment
This course examines the investment management landscape and delivers the theory and technology attendant to intellectual on the areas of global securities and global investments. Students will be exposed to a number of issues in relation to global securities and global investments from both the theoretical and practical perspectives. The course contents include the domestic and international aspects of portfolio optimization, emerging markets and global asset allocation, security analysis and selection, stock sorting and screening algorithms, mutual fund performance decomposition and benchmarking, fixed income analytics and metrics, earnings quality , the franchise factor, distress prediction models, behavioral finance models, and financial derivatives from a portfolio management perspective..
MM7204 Multinational Corporate Finance
The course is designed to provide students with knowledge of multinational corporate finance and applies the theories of managerial and international finance to the problems of multinational treasury management. The course contents include issues and techniques in multinational funds transfers, identifying and measuring foreign exchange and interest rate risk, multinational tax planning, managing foreign exchange and interest rate risk, financial hedging instruments (i.e. forward contracts, options, and swaps), and financially-engineered synthetics. The course also discusses the issues of multinational corporate finance such as international tax (tax avoidance and allowances) and financial management of multinational corporations. It will also develop the student’s understanding of corporate finance as a tool for making strategic decisions.
MM7205 Mergers and Acquisitions
The course aims to equip students with knowledge of the process of mergers and acquisitions (M&A). The course examines all aspects of business related to M&A, taking a procedural approach in terms of the structure of the course following the M&A process from the initial stages of target selection through post acquisition performance and management. The course also provides an understanding of the key aspects of undertaking and planning mergers and acquisitions, including the potential ramifications for all stakeholders involved. The course also explores the various modes of corporate development available to managers to drive firm growth and change, including alliances, outsourcing, corporate venturing, and particularly mergers and acquisitions.
MM7206 Investment Theory and Portfolio Management
This course aims to assist students in terms of the understanding of the nature and operation of global capital markets, the theoretical underpinnings of investment analysis, and the procedures involved in analyzing investment alternatives in the face of uncertain outcomes. The contents of the course include such elements as securities markets and market efficiency capital market theory, financial statement analysis, securities valuation or managed funds investment The course will also help students to develop the ability to apply theoretical constructs and respond rationally to the volatility of financial markets, as well as to explore current practice in the investment and financial services industry. Additionally, the course will include the quantitative and in-depth analysis of the issues involved in combining individual assets into optimal portfolios and the ongoing management of such portfolios.
Remarks The availability of core courses is subject to ICO NIDA’s arrangement.
MM7301 Customer Analysis
The course focuses on consumer behavior from a cross-cultural perspective. The contents of the course include the cognitive processes underlying consumer choice (i.e. customers’ needs, perceptions, and attitudes), descriptive consumer characteristics (i.e. demographics, psychographics or Values, Attitudes and Lifestyles “VALS”), and environmental influences on consumers’ behavior (i.e. culture, family, or situation). Emphasis of the course is placed on the implications of consumer behavior in relation to global marketing strategy. Students will also develop practicable knowledge of customer analysis; the course emphasizes the application of customer analysis concepts to real marketing problems.
MM7302 Strategic Services Marketing
This course focuses on the challenges of marketing and managing services and delivering quality service to customers. It covers various areas in creating strategic service marketing, which include attraction, retention, and building of strong customer relationships through quality service and services. The course contents cover the difference between marketing services versus products, the role of the service encounter, the key drivers of service quality, the customer’s role in service creation, service design and innovation, going beyond service to create customer experiences, technology’s impact on services, managing customer service expectations, and customer service metrics. Students will gain applicable knowledge through practical examples of organizations whose core product is service and organizations that depend on service excellence for a competitive advantage.
MM7303 Analysis for Strategic Marketing
This course aims to provide students with an understanding of the key marketing issues through an examination of various marketing decisions. This course complements other marketing courses by adopting a more hands-on and practical approach to strategic market planning. The aims of the course are to assist students in developing an understanding of the role that analytical techniques and computer models can play in enhancing marketing decision making in modern enterprises. The objectives of the course also aim to improve students’ skill in viewing marketing processes and relationships systematically and analytically and to provide them with the operational skills required to apply the methods and models to solve real marketing decision problems.
MM7304 Global and Export Marketing Strategy
The course aims to provide students with a foundation for a competitive advantage in the global and export marketplace by providing an understanding of the competitive implications affecting global and export marketing strategies. The course also covers the factors that govern the decision to enter export marketing and analyzes planning, organizing, and international business marketing strategies. The contents of the course include foreign market surveys, the role of competitive intelligence, understanding trade barriers, pricing, distribution channels, cultural differences that affect marketing strategies, and how to create a global marketing strategy.
MM7305 Global Brand Management
The course aims to provide an informed appreciation of global brand management as an academic subject and as an increasingly-important management practice for students. The objectives of the course are to explore brand-product strategies by placing the significant on planning and evaluating brand strategies, to provide students with key steps of the analytical process to help grow a brand globally, to provide an understanding of the appropriate theories, models, and other tools to make better branding decisions, and finally to gain knowledge in defining measurable brand objectives in the global context.
MM7306 International Marketing Communication
This course covers all of the managerial aspects of a well-integrated marketing communication plan as it impacts brand building. The course provides students with knowledge of how to design and evaluate integrated communication strategies and programs in a global context. The influence of different cultures is stressed throughout the course, as they impact all the elements of an integrated marketing communication plan. However, the course specifically uses advertising as the main vehicle to demonstrate these cultural issues. Students will gain an in-depth understanding of the latest developments in the field of marketing communications, using current case studies and team projects to develop real-world solutions.
MM7307 Channels Management
The course aims to provide students with the awareness of the effective management of channel relationships, which is essential to the marketing manager’s ability to create value for customers though the efficient delivery of goods and services. The course provides the knowledge and skills required to manage channel relationships effectively. The contents of the course particularly facilitate students’ understanding of alternative channel structures, the roles played by channel members in strategy and logistics, effective methods for negotiating with channel members, and the technologies that enable the channel system.
MM7308 International Sales and Negotiations
The aim of the course is to expand students’ understanding of the process of managing the customer interface. The contents of the course include basic understanding of sales management, the cross-cultural dimensions of sales force recruitment, selection, training, evaluation, and compensation, sales territory design, and the and the relationship between marketing and sales. Students learn from discussions centered on cases, assigned readings, lectures, and interaction with guest speakers as well as applied projects.
MM7309 Customer Relationship Management
This course aims to provide a solid theoretical and practical foundation in CRM and database marketing disciplines for students. Students will also gain awareness of how the increasing availability of detailed customer information makes it possible for marketers to add value and instill loyalty by personalizing offerings to individual customers. The course focuses on defining CRM as a combination of strategic marketing planning, creative communications, data, technology, and statistical analysis techniques , and also focuses on using computerized techniques to acquire new customers, enhance the profitability of existing customers, and retain profitable customers.
MM7310 Business to Business Marketing
This course deals with the different issues that arise from Business-to-Business (B2B) Marketing. It encompasses management activities that enable a supplier firm to understand, create, and deliver value to other businesses, governments, and/or institutional customers. The course aims to provide students with the understanding of business markets and how they differ from consumer markets, the assessment of opportunities in business markets, marketing decisions that lead a company to generate and deliver value to customers, and the design of a customer-centric marketing approach that focuses on relationships as opposed to transactions.
Remarks The availability of core courses is subject to ICO NIDA’s arrangement.
MM7401 Structural Foundation of Business Enterprises
This course deals with the number of legal and financial requirements that are the foundation of a new business enterprise. The course also provides both a theoretical and practical point of view in order to provide students with the necessary knowledge for a new business enterprise. The course discusses the number of legal and financing decisions that must be made during the new venture creation process. The contents of the course include the different types of corporate entities, company formation, contracts, protecting intellectual property, valuation, fund sources, exit strategies, and bankruptcy.
MM7402 Entrepreneurial Finance Management
The course provides students with knowledge of how to become entrepreneurs by focusing on financial aspects. Topics include pro forma development and review, business valuation models, cash flow analysis, and raising capital from private investors, venture capitalists, and banks. Students will gain insight into and examine the firms at all phases of their life cycles, from initial idea generation to the ultimate harvesting of the venture. The contents of the course include the concepts of entrepreneurship and finance, and managing and monitoring the different financial resources of an entrepreneurial firm. The main objective of the course is to provide students with an integrated set of concepts and applications drawn from entrepreneurship, finance, and accounting that will provide a higher understanding of the financial environment in which these firms exist.
MM7403 Business Innovation
The course is designed to equip students with the knowledge of the systems by which business organizations can foster a culture that supports the methodical management of human capital, information, and knowledge in order to transform new ideas into successful products, processes, and services. The contents of the course include collective knowledge, experience, and other attributes of organizations and their workforce that allow them to convert ideas into viable processes, products, and services that bring economic value and increase their economic competitiveness in a knowledge economy. The objective of the course is to enable students to understand the tools, methods, and techniques used in business innovation management.
MM7404 Virtual Organization Management
This course is intended to provide students with knowledge concerning the management of the virtual organization as well as e-business strategies for information systems and the infrastructure requirements of web-based business models. The course contents include e-business and virtual organizations, characteristics of virtual organizations, e-business models, globalization of SME-e-business, strategy evaluation to change e-business, virtual infrastructure culture to contact external bodies and participate in e-business, developing strategies for virtual organizations, demand chains, virtual value chains, strategies for value networks, knowledge-based strategies for a virtual organization, IS plans and strategies of e-business, converting to e-business strategies of e-markets, and strategies for managing global e-business.
MM7405 Technology and Innovation Strategy for Small and Medium Enterprises (SMEs)
The course aims develops students’ understanding of the technology and the innovation straregies used by Small and Medium Enterprises (SMEs) to position themselves strategically from the perspective of a director of business development. The course utilizes real business cases, dealing with firms characterized by international scope and strategy which have faced the challenges of managing innovation and technology strategies. The contents of the course include understanding how technological systems evolve, with particular emphasis on the emergence of standards, and the understanding of networks, the processes of product development, and current topics in the strategic management of innovation and technology.
MM7406 Family Business Management
The course provides information in order to familiarize students with some of the unique issues faced by owners of entrepreneurial and family businesses. The course covers the theory and actual practice of family businesses. The contents of the course include selection of business forms, tax planning, financing and cash flow planning, problems of family businesses, motivating and retaining non-family employees, business succession strategies, competitive strengths and weaknesses in a family firm, dynamics of family interactions and the family business culture, the family business development model, communications and conflict resolution, strategic planning, estate planning, and planning for succession.
Remarks The availability of core courses is subject to ICO NIDA’s arrangement.
MM7501 Global e-Business
The course is designed for students to be able to critically appraise the context, terminology, ongoing development, and impact that the Internet and related technologies have had on changing the way in which businesses are conducted. The course also aims to help students apply critical thinking in order to show how existing and new e-technologies can lead to opportunities and new business processes, and to be able to evaluate global business potential, including the risks inherent to such change. The course also provides students with knowledge of new business opportunities by laying a foundation for creative and challenging thinking through the use of emerging and new processes and technologies.
MM7502 e-Customer Relationship Management
The course deals largely with electronic customer relationship management that includes the use of digital communications technologies to maximize sales to existing customers and to encourage continued usage of online services. The course also applies the concept of customer relationship management (CRM), which is a marketing-led approach to building and sustaining long-term business with customers. The content of the course includes e-CRM and business strategy, data mining, drivers for e-business, relationship-based marketing software, security, trust and collaboration, customer service concepts in e-business, and the factors of relationship marketing, direct marketing and database marketing that are required to target, acquire, and retain customers in the context of traditional CRM and e-CRM.
MM7503 Creating Profitable e-Business
The course introduces current concepts concerning the market positioning of new e-Businesses and to apply a focused model to the creation of profitable e-Businesses. Opportunity is provided for students to apply the theoretical concepts presented to a developing e-Business concept. The course allows students to apply a range of creative and idea-generating techniques to the identification and evaluation of new e-Business concepts and to apply appropriate tools and techniques to strategically evaluate these new concepts. The contents of the course cover e-Business concept creation and evaluation, designing a competitive and compelling customer value proposition, exploring models for capability delivery, and investigating key issues in implementing e-Business opportunities.
MM7504 Business and Operations Design
This course is designed to provide students with an understanding of the benefits of a process-based company to facilitate the delivery of competitive advantage and an understanding of the fundamental principles of systems theory as a business design and analysis tool. The course also provides information on the key business design elements of business processes, organization design, and IT, as well as the process of how to develop a design methodology, based on systems theory, which can be applied at the business level to create a customer-focused organization. The contents of the course cover systems theory and systems thinking, business process re-engineering, detailed methodology, the role of information technology and organization design and program management.
MM7505 Business Strategy and Strategic Management
The purpose of this course is to introduce the essence and main features of strategic thinking and the strategic management process. Students will gain knowledge and understanding of the nature and content of business strategy and the strategic planning and management process, and be able to identify and assess the external and internal factors that affect a business. The course is also designed to provide students with the ability to recognize competitive practices and develop sources of competitive advantage and the interface between the major organizational functions and the total corporate structure and appreciate the expectations of stake-holders in the business and the means of satisfying them. The contents of the course include the strategic management process, the analysis of internal and external environments, alternative approaches to strategic thinking, financial aspects of strategic management, organizational and human resource aspects, and global business strategies.
Remarks The availability of core courses is subject to ICO NIDA’s arrangement.
Human Capital Management
MM7601 Strategic Human Capital Management
This course aims to enhance students’ understanding of human capital in organizations in order to assist in them in the further development as effective organizational leaders. The course focuses on the essential practices of human capital and how these practices impact organizational performance. The course allows students to be more familiar with current research and practices on key human capital topics. Topics such as human capital management practices, employee engagement, promoting an organizational culture of creativity and innovation and other cutting edge human capital practices are highlighted throughout the course. Furthermore, the course also provides the ability to diagnose strategic organizational situations, comprehension of human capital as significant factor to enhance organizational success as well as understand the tools and techniques that can be used to address human capital.
MM7602 Human Capital Development
The course examines the primary role of human capital development. This course focuses on theory of human capital, how human capital can be developed under its life-long learning framework, how the labor market can be determined and what is the functional strategy under its labor market such as wage determination under different risks and productivity, wage inequality, and labor migration, how public policy should be concerned on this human capital management strategy. The course examines theory of human capital investment, principles and practices of human capital development in order to increase competitiveness, human capital development policy of the organization and the role of government in the development of human capital. Furthermore the course provides different human capital development overviews including training and staff development, employees’ succession planning and performance management, factors that influence human capital development and the roles and skills of HRD professionals.
MM7603 Industrial Relations and Labor Laws
The course explores historical sources, ideology, and current contents of industrial relations and labor laws which include issues such as anti-discrimination and civil rights, minimum wages and overtime pay, safe and healthy workplace, unemployment and workers’ compensation, and collective action and collective bargaining. The course aims to address the applications of those laws that govern employer and employee relations. Students should gain understanding of the underlying legal principles governing, and the terms defining, the employment relationship. Also to be able to understand the diverse factors of employment discrimination, the elements of proof for the several forms of discrimination claims, the defenses available to employees, and be able to analyze the strengths and weaknesses of anti-discrimination laws and their enforcement.
MM7604 Leadership and Organizational Strategy
This course focuses on key tasks in leadership and strategy in organizations. The objective of the course is to help students to develop the skills to analyze and address leadership challenges and opportunities. Students should gain the understanding of many challenges of leaders of organization which namely are; the design of organizations that are capable of coping with rapid change; the understanding of organizational cultures in order to motivate employees; the understanding of how to manage politics and conflict between individuals and organizational units or the understanding and management of diversity. The course also helps students to develop a diagnostic approach to strategic problems and issues, to appreciate and understand the dynamics of organizational change and to understand the differences and similarities between strategic and managerial change.
MM7605 Talent Management and Career Management
This course provides students with a comprehensive overview of how to effectively develop talent management and career management strategies. Topics include workforce analysis, talent acquisition, performance management, leadership development, succession planning, retention, and employee engagement. Students will be able to develop a talent management plan for an organization, the ability to align human resource management practices with business needs, the ability to apply and integrate discipline specific know how to solve a business workforce problems, determine talent management strategies to support an organization’s objectives, define critical elements of a successful performance management program, develop a career management strategy for an organization and create a succession planning process and implementation plan.
Remarks The availability of core courses is subject to ICO NIDA’s arrangement.
Policy and Management
MM7701 Public Policy: Theory and Practices
The objective of the course is to provide students with a set of conceptual frameworks for understanding and the ability to analyze the political environment of public policy and policy research, and to practice forming effective strategies for policy analysis, program evaluation, policy design, and advocacy. The concepts, skills, and analytical tools students will learn from the course lay upon a foundation of economic principles, institutional analysis, and political and social psychology. They identify the patterns of behavior and outcomes, ways of thinking about those patterns and outcomes, and methods of analysis that facilitate understanding and prediction, and, ultimately, the shaping of strategies to improve the success of policy researchers in their professional life.
MM7702 Policy Analysis
The course is designed to provide students with knowledge related to policy analysis as a systematic way of thinking about public policies. The course is also designed to allow students to develop the skills required to define and critically analyze policy problems, articulate relevant decision-making criteria for policy analysis, and evaluate alternative policy options. The course covers frameworks for policy analysis; the relevancy of a particular framework is discussed in a given context, and the strengths and weaknesses of each framework are also examined. Students can also apply these frameworks, skills, and techniques to a wide range of substantive public policy issues. In addition, throughout the course, the students will have the ability the critically analyze, discuss, and come to understand the crucial components of public policy, as well as analytical approaches to public policy.
MM7703 Public Finance
The course examines policy options, with their strategic trade-offs and operational implications, for the design and implementation of public finance. The contents of the course cover the role and size of the public sector, including the rationale for public sector interventions such as market failure and distributional concerns; key factors determining a nation’s fiscal architecture; public resource mobilization via user charges and taxation, public expenditure policy, public debt, assessment of government social protection programs, and public sector efficiency and effectiveness, fiscal balance and deficit financing, and fiscal decentralization and intergovernmental fiscal relations . The course also highlights the utilization of theoretical and applied techniques in a comparative context for evaluation of the impact of alternative resource mobilization and expenditure policies on allocative efficiency, social equity, and economic growth.
MM7704 Policy Implementation
This course seeks to provide a framework for conceptualizing such policymaking processes and an opportunity to examine how such processes unfold in real life. Various pressures that influence these policy formulation and implementation processes, and consideration of strategies to advance the achievement of implementation outcomes, will be discussed in the context of real world examples presented through the course readings and group projects developed in the course. The course also aims to provide knowledge on the various issues and problems related to the efficient and effective implementation of public policy. It covers the respective roles of central and front-line agencies in implementing social policy programs and the institutional separation of purchasers and providers. It also examines the increasing role in the implementation played by both public and private organizations.
MM7705 Project Planning, Management and Evaluation
The aim of the course is to provide students with the various aspects of projects and key guidelines relevant to project planning, analysis, financing, selection, implementation, and review. The content of the course covers the theory, methods, and quantitative tools used to effectively plan, organize, and control construction projects, and efficient management methods revealed through practice, research, and hands-on, practical project management knowledge. The course is also designed to provide students with knowledge of the methodologies and tools necessary for each aspect of the process as well as the theories pertaining to project management and evaluation.
MM7706 New Public Management
The course is designed to provide students with knowledge about public management, in particular the approaches of “New Public Management” (NPM). The course examines a number of major strategies used in order to improve the performance of public sector organizations. The core of the course is to critically examine the NPM approaches to reform, exploring the conditions in which these may be successfully applied to a range of country contexts and different organizational settings. In addition, the course also examines the role of leadership in redefining organizational missions—building operational capacities and mustering political support for reform are cross-cutting themes. Students can gain knowledge from the different practical tools for organizational diagnosis and change management, as well as the analysis of case study and the challenges inherent in their application.
MM7707 Human Resource in Public Sector
This course is designed to provide students with an understanding of the critical issues, concepts, and functions of human resources for both public and private sector employers. The course provides students with a foundation of knowledge of human resource methods and practices from the perspective of managers and HR practitioners from both the public and private sector. Students will also gain a perspective on human resources in the public sector through current and real-life examples from a practicing HR manager. Additionally, the course will help students to develop critical analysis skills by encouraging them to deconstruct policies and positions, understand opposing viewpoints, and communicate a position. Moreover, the course aims to improve students with the chances of success in the workplace through understanding the business practices and regulatory factors that influence and direct the personnel actions of employers.
MM7708 Managing Local Government
The purpose of this course is to provide information regarding the practice of local government management. The course also highlights a number of key issues in several functional areas of local government service. The course is designed to help students to develop understanding of the management of local government. The contents of the course include the general functions of local government management, the roles and responsibilities of the local government manager, planning, and the manager’s relationships with the governing board, citizens, interest groups, and the press, the internal management (i.e. finance, budgeting, data processing, contract management , and personnel and purchasing) and the future of local government.
MM7709 Comparative Public Affairs in ASEAN
The course aims to provide students with knowledge of the governmental, administrative, and political systems of countries within the ASEAN region with a focus on political systems and their manifestation in administrative systems. The course focuses on the role of public bureaucracies both in the contemporary world as well as in the historical context. The contents of the course include development of an understanding of the subfield of comparative public affairs, conceptual and practical issues of comparative investigation and analysis, the regularities and patterns from a broad base of diverse practices, knowledge of sustainable development and good governance, and the challenges of national and international management.
Remarks The availability of core courses is subject to ICO NIDA’s arrangement.
MM7801 Foundations of Civil Society, Voluntary Action and Philanthropy
The course provides details on the history, role, and functions of civil society and voluntary action organizations (nonprofit, nongovernmental, or voluntary) across time and place. The size, impact, and trends in philanthropy and associational development throughout the world are discussed. The diversity of forms of philanthropic actions and the diversity of fields of activity are also included in the discussion. The relationships and dynamics among governmental, nonprofit, for-profit and household sector. Various theoretical explanations for the nonprofit/voluntary sector such as economic, political, sociological, and anthropological.
MM7802 Comparative Perspectives on Civil Society, Voluntary Action and Philanthropy
The structure—both formal and informal, individual and collective—of civil society and philanthropy across cultures and contexts will be discussed throughout the course. Investigation will be made of how individual philanthropy, voluntary behavior, and volunteerism are expressed in different contexts. The influences of cultures and contexts on voluntary actions, civil society movements and philanthropic actions .The role of various religious traditions, social norms, and philanthropic behaviors in shaping civil society and philanthropy.
MM7803 Public Policy, Advocacy Social Change and Philanthropy and Civil Society
The course deals with key public policies and their past, current, and potential impact on the nonprofit sector, nonprofit organizations, and philanthropic behaviors. The legal frameworks under which nonprofit organizations operate and are regulated. Legal and tax implications related to various kinds of nonprofit activity activities, including charitable giving, advocacy, lobbying, and any commercial activities of tax-exempt, nonprofit organizations. The roles of individuals and nonprofit organizations in affecting social change and influencing the public policy process. How individuals and nonprofit organizations shape public policy through strategies such as public education, policy research, community organizing, lobbying, and litigation.
MM7804 Governance, Ethics and Leadership
The unique but evolutionary characteristics of leadership from different contexts that influence the values embodied in philanthropy and voluntary action, such as trust, stewardship, service, voluntarism, freedom of association, and social justice, will be explored throughout the course. Moreover, this evolutionary process from a simple structure to a complicated form of governance of philanthropic actions and volunteerism. The roles of traditional charismatic leadership leading to professional forms of governance will be discussed. The foundations and theories of ethics, good governance, and their dilemmas forming up as a discipline and as applied in order to make ethical decision. The standards and codes of conduct appropriate to professionals and volunteers working in philanthropy and the nonprofit sector.
MM7805 Managing Staff and Volunteers
The course provides the students with the knowledge on of human resource processes and practices in both formal and informal nonprofit organizations and how human resource issues, as experienced in nonprofit organizations, are different from the experience in public and for-profit organizations. Teamwork and group dynamics and their implications for supervision, staff development, and organizational performance. The role, value, and dynamics of volunteerism in carrying out the work and fulfilling the missions of nonprofit organizations. The issues of supervision and human resource management processes and systems for both staff and volunteers. The dimensions of individual and organizational diversity within the nonprofit sector and their implications for effective human resource management.
MM7806 Nonprofit Marketing
This course largely deals with marketing principles and techniques and their application in philanthropic and nonprofit settings, including the dynamics and principles of the marketing mission in a nonprofit context. The linkage between marketing theories and concepts and their use in nonprofit organizations.
MM7807 Nonprofit Finance, Fundraising and Development
The course provides information on the theory of nonprofit finance, including the various sources of revenues in nonprofit organizations, the strategic choices and issues associated with each type of revenue, and the methods used to generate these revenues. Financial management including financial planning and budgeting, management of cash flows, short- and long-term financing, endowment management policies, and practices. The fund development process and commonly-used fundraising strategies, such as annual appeals, special events, non-cash contributions, major gifts, capital campaigns, and planned giving. Recent and emerging trends such as social enterprise, micro-enterprise, and entrepreneurship and their implications for nonprofit performance and mission achievement.
Remarks The availability of core courses is subject to ICO NIDA’s arrangement.
MM7901 ASEAN and AEC Trade Policy
The course explores the institutions, policies, and processes related to ASEAN in both its internal and external cooperation. The course features the analysis of the changes in ASEAN from political, economic, and socio-cultural viewpoints; the course evaluates the success and failure of ASEAN in addressing regional and international issues. The course also features knowledge of the ASEAN Economic Community (AEC) from different perspectives, including the characteristics, elements, and the implementation of the AEC. The course emphasizes the responses of the ASEAN to extra-regional powers and changing global contexts.
MM7902 Investment Strategy in AEC
The course discusses various investment strategies utilized by professional investors with special emphasis on investment within the ASEAN region. The course aims to provide students with practical insights regarding the utilization of different strategies and to better understand each of the strategies’ strengths and weaknesses. The course objectives are to give students knowledge of the investment analysis, relative valuation, industry and group rotation, asset allocation, market timing and quantitative analysis. Another aim of the course is to provide students with the economic intuition that will enable them to become more successful investors or traders within the ASEAN region.
MM7903 Managing Business Operations in AEC
This course provides insight into the operations and related management concepts of business in the AEC. The topics of discussion vary from strategies to daily control of business processes. The contents of the course include an explanation of the role of operations and their interaction with other activities of a firm (i.e. finance, marketing, organization, corporate governance, etc.), understanding of how operations affect people and society, the challenges, excitement, and creativity associated with managing operations, the ability to analyze operation processes from various perspectives such as efficiency, responsiveness, quality, and productivity, and to provide the analytical skills and tools needed for studying operations in specific and other activities (marketing or finance activities, etc.) or ASEAN business operations in general.
MM7904 Business Expansions in AEC
This course addresses the different essential aspects of international business expansion, namely markets, products and services, business financing, organizational leadership, and competitive standing, which are crucial topics of the ASEAN Economic Community (AEC), as well as crucial issues in the global setting. The course adopts the consulting approach to planning and implementing company policies for business expansion through different types of investment. The contents of the course include country analysis, market and product strategies, finance, organizational structures and management systems, and logical models for diagnosing and focusing on business problems and opportunities within the ASEAN region, presented together with real-life international business problems analyzed from the perspective of consultants.
MM7905 Current Issues of AEC and Impacts on Business
The course investigates the different issues surrounding the ASEAN Economic Community (AEC). Issues such as the single market and production base, the competitiveness of the region, the elimination of non-tariff barriers, trade facilitation, free flow of investment, free flow of skilled labor, consumer protection, infrastructure development, economic development, or integration into the global economy will be discussed. The objective of the course is to develop students’ awareness of the current issues connected with the AEC and their impacts on the difference perspectives of businesses within the ASEAN region. The main feature of the course is to provide students with the ability and tools necessary to analyze issues related to the AEC and to understand their impact on the business organizations within the ASEAN region.
Remarks The availability of core courses is subject to ICO NIDA’s arrangement.