MM. MARKETING MANAGEMENT
PROGRAM OVERVIEW AND DESCRIPTION The Marketing Management concentration is designed to help students to develop a solid base of knowledge and expertise in the area of marketing. The program covers topic such as the foundation of marketing principles, best practices, and approaches to customer relationships. Students will learn how to think strategically about value, positioning,
- Published in CURRICULUM
MM. INTERNATIONAL BUSINESS MANAGEMENT
PROGRAM OVERVIEW AND DESCRIPTION The International Business Management concentration is designed to equip students with the leadership and strategic international business skills necessary for thriving in a global economy. The program is suitable for individuals who desire information on policy formulation and implementation that will enable them to facilitate international business and trade practices in
- Published in CURRICULUM
